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Bengaluru
Module 1 | Module 2 | Module 3 |
Module 1
EMPOWERING WOMEN IN INDIA : PROGRAM DETAILS - MODULE 1 - 16 FEB, 2009- 21 FEB, 2009
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Day
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Programme Designs, Instructors
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Key learnings
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Day 1
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Entrepreneurship, Economic Trends, Competitive Environment, Prof Kavil Ramachandran, ISB
Understanding Balance Sheet and Income Statement Cash and Trading and Credit and Trading, Prof Mubin Rafat, Ext Faculty
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Entrepreneurship Module
Participants will be able to understand macro economic trends, entrepreneurship activity in general and also competitive scenario
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Day 2
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Understanding Balance Sheet and Income Statement Credit and Manufacturing and Trial balance, Prof Mubin Rafat, Ext faculty
What Marketing is all about Changing Marketing Environment, Prof Sridhar Samu, ISB
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Accounts Module
In this module, they will understand fundamentals of accounting, understanding balance sheet and its various components and also preparation of balance sheet and income statement.
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Day 3
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Understanding the Customer / Market Segmentation Marketing Research and Information, Prof Sridhar Samu, ISB
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Marketing Module
In this Marketing module, the participants will be able to analyse competitive market trends, market segmentations, identify sources of information, consumer needs etc. Inputs will also be given by successful entrepreneurs on the market trends and consumer needs. At the end of the module, they will present their learning/ findings through peer group interactions.
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Day 4
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Speakers : Women Entrepreneurs. Consumer need / Competitor Analysis. Presentations by Participants
How to write a Business Plan, Prof Kavil Ramachandran, ISB
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Business Plan preparation
As part of the program, they will also understand 'How to Write Business Plans' through this module.
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Day 5
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Strategy - What is it? How to go about it? Industry Analysis - Evaluating Threats and Opportunities Internal Analysis - Evaluating SWOT Business strategies - Low Cost and Differentiation, Prof Nagalakshmi, ISB
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Strategy Module
In this module, the participants will understand concepts of strategy and its elements, industry analysis, SWOT evaluation, how to frame business strategy, growth strategy etc. The participants will also be able to formulate Vision and Role of the Founder entrepreneur.
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Day 6
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Growth Strategies : Forward, Backward Integration, Vertical and Horizontal Integration, Mergers and Acquisitions Vision and Role of the Founder Entrepreneur, Prof Nagalakshmi, ISB
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Module 2
EMPOWERING WOMEN IN INDIA : MODULE 2 - 14 to 20 MARCH 2009
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Day
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Programme Designs, Instructors
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Key learnings
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Day 1
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Fundamentals of Finance, Cash Flow,
Evaluating Financing Options, Prof Mubeen Rafat, Ext Faculty
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In this module, participants have learnt aspects of working capital manaement, inventory management etc. They also learnt through bankers funding options and growth opportunities.
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Day 2
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Working capital and Inventory management, Familiarisiing with Banking products/Fund Avenues, Prof Mubeen Rafat, Ext Faculty
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Day 3
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Communication skills - How to develop English as speaking language, Madhura, EFLU, Ext Faculty
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Understanding Business language and communication and presentation skills
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Day 4
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Business Excellence Elements - Operational Excellence, Project Management, Prof Milind Sohoni, ISB
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To understand aspects of operational management, quality aspects, project management and supply chain issues.
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Day 5
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Building effective organisation, Motivation, developing effective relationships, Prof Ramnarayan, ISB
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To learn how to build effective organizations by building effective relationships, motivation etc.
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Day 6
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One to One Presentation
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One-to-One business plan presentations .
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Day 7
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Brand Building and Customer Delight, Prof Sridhar Samu, ISB
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To learn what is Branding, and how it should be positioned in the Market. It will also provide inputs on the customer satisfaction side.
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Module 3
EMPOWERING WOMEN IN INDIA : MODULE 3 - 08 to 13 MAY 2009
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Day
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Programme Designs, Instructors
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Key learnings
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Day 1
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Negotiation Analysis, Prof Dishan Kamdar, ISB
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To understand all aspects related to One-to-One negotiations, multi-party, multi-issue negotiations, contracts/ agreements etc.
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Day 2
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Day 3
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Leadership Framework : Issues and Challenges, Prof S Ramnarayanan, ISB
Guest Speaker : Work-life balance
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To understand Leadership Issues and challenges in a typical organisational set up through simulations/games etc.
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Day 4
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Fundamentals of IT and MS Office, NIIT Trainer
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To learn and upgrade skills on all aspects related to I T, MS Office, Internet etc.
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Day 5
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Business and Corporate Law, Prof. Jagan Mohan Rao, Ext Faculty
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To understand Business and Corporate Law and statutory compliances
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One-to-one Business presentations , Prof Kavil Ramachandran, ISB
First Round
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To give One-to-One business plan presentations (First round) by all participants
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Day 6
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Final Round of Business Presentations
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To assess BEST THREE out of 9 Finalists
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Award Ceremony & Graduation Ceremony
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