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Session I
Telecom Panel – Improving the Bottom-line – Next Generation Business Models
Through a dynamic association of technology and business, Telecom is going through one of its most exciting phases. New relationships are being forged to reach expanding business segments.
The Telecom panel discussion provided a platform for mutual exchange of ideas of different business leaders and was a catalyst to propagate thought leadership. Business leaders had an opportunity to hear the views and questions of the ISB community. This Conclave helped the ISB student attendees obtain knowledge about the opportunities and challenges in the telecom business. The panellists represented various players in the industry and brought in a diverse view to this discussion.
The Indian mobile market is different from others in that the subscriber base is predominantly pre-paid (more than 90%). Supporting this statement, Mangesh Kulkarni from Nokia Siemens Network in his talk stressed on the booming mobile internet usage. He said that this medium of communication is the way forward in India. To meet this demand methods have to be devised for monetisation of the online presence of subscribers.
Kapil Bansal from Alcatel-Lucent spoke on the emerging challenges in the Telecom industry with the falling Average Revenue Per User (ARPU) and increasing subscriber base. “Active and passive sharing, revenue sharing, hosted services and managed services should all be viable business options for Telecom players in this atmosphere”, he said.
N V Subbarao from Tata Docomo talked about the coming era of Data. He said that the trend is definitely towards convergence, and data traffic is going towards a Yottabyte and how Technology Management, Customer Adoption and Simplified Pricing are all going to be very important to manage this massive growth.
Dr Manoj Kanagalu from Nortel shared his foresight of future business models being based on managed services, rental model and revenue sharing. Mohan Moghe from Verizon gave a view of US markets and the various challenges therein. “The US mobile market is saturated and the focus is more on innovations and applications for the end user”, he said. Vinay Goel from Google spoke on the importance of a full browser in a mobile along with a flat data plan to enhance the user experience.
Anshoo Gaur from Amdocs spoke about his company’s vision of ‘Tera Play’ and the continuous movement towards that vision wherein smart devices offer a connected digital lifestyle. “The new business models will focus on managing and charging for personalised and contextual experiences across multiple devices”, he said.
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