Cases
Under the aegis of the CTLC, ISB develops India-specific business cases which are distributed by Ivey Publishing at the Richard Ivey School of Business, The University of Western Ontario, Canada and Harvard Publishing (Harvard University, USA). Cases are also developed in collaboration with institutions like The Darden School of Business, University of Virginia.
Published Cases
ISB-Ivey Cases
- LEAN IMPLEMENTATION AT SIEMENS' KALWA PLANT
Jamie Anderson, Subramanian Chidambaran, Vaibhav Khandekar
Issues: Lean implementation; resistance to organizational change; process of change management; sustainability of change
Disciplines: General Management/Strategy, Operations Management, International
Industries: Manufacturing
Setting: India, Large, 2006-2009
Length: 20 pages
Publication Date: May 9, 2012
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THE ART OF SOCIAL ENTREPRENEURSHIP: DAKSHINA CHITRA AND MADRAS CRAFTS FOUNDATION (MFC) IN INDIA
Oana Branzei, Sonia Mehrotra
Issues: Social Entrepreneurship; Emerging Markets; Co-creating Value; Poverty Alleviation; Education; Art and Culture; India; ISB
Disciplines: Organizational Behaviour/Leadership, General Management/Strategy, International, Entrepreneurship
Industries: Social Advocacy Organizations
Setting: India, Tamil Nadu, 2012
Length: 17 pages
Publication Date: April 17, 2012
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TRANSFORMING ICRISAT: THE LEADERSHIP OF DR. WILLIAM DAR
Sunita Mehta, Surya Kant Sharma
Issues: Leadership; change; decision making; India; ISB
Disciplines: Organizational Behaviour/Leadership, International
Industries: Agriculture, Forestry, Fishing and Hunting
Setting: India, Large
Length: 8 pages
Publication Date: April 4, 2012
- SOCIAL MEDIA CONTENT STRATEGY AT AYOJAK
Anandan Pillai, Arvind Sahay
Issues: Social media marketing; content strategy; brand community; event management; social media optimization; social media branding; India
Disciplines: Marketing, Information Systems, Entrepreneurship
Industries: Information, Media & Telecommunications
Setting: India, Small, 2011
Length: 13 pages
Publication Date: March 28, 2012
- JSW SHOPPE - A UNIQUE DISTRIBUTION MODEL FOR BRANDED STEEL
V.V. Gopal
Issues: Strategy; sales force management; retail management; balanced scorecard; change management; branding; India
Disciplines: Marketing, International
Industries: Manufacturing
Setting: India, Large, 2010
Length: 13 pages
Publication Date: January 30, 2012
- ALLIANCE MANAGEMENT AT FORBES MARSHALL
Naga Lakshmi Damaraju, Harshdeep Singh Chowdhary , Dhruv Khanna , Dhruv Ahuja
Issues: Alliance management; corporate strategy; resources-businesses-systems framework; transaction costs economics; real options; value chain
Disciplines: General Management/Strategy, Operations Management, International, Entrepreneurship
Industries: Manufacturing
Setting: Ahmedabad, India, Medium, 2009
Length: 20 pages
Publication Date: January 24, 2012
- SINGARENI COLLIERIES: FROM GLOOM TO GLORY
S Ramnarayan & Neha Gupta
Issues:Communication; change management; employee relation; leadership; trust; Andhra Pradesh, India
Disciplines: Organizational Behaviour/Leadership, International
Industries: Mining
Setting: Andhra Pradesh, India, Large, 2001
Length: 12 pages
Publication Date: December 6, 2011
- PROJECT VISHWAMITRA AT TP ENGINEERING CORPORATION
S. Ramnarayan, Rekha K.N., Neha Gupta
Issues: Initiation and sustenance of system; learning and adaptation; managing change; building employee ownership; India
Disciplines: Organizational Behaviour/Leadership, International
Industries: Manufacturing
Setting: India, Large, 2011
Length: 14 pages
Publication Date: December 1, 2011
- ENSURING FAMILY AND BUSINESS CONTINUITY AT INDIA'S GMR GROUP
Kavil Ramachandran, John Ward, Sachin Waikar , Rachna Jha
Issues:Family governance; family entrepreneurship; preparing family constitution; India
Disciplines: General Management/Strategy, Organizational Behaviour/Leadership, Entrepreneurship, International
Industries: Other Services
Setting: India, Large, 2009-2010
Length: 16
Publication Date: November 25, 2011
- INDIA’S MEWAR DYNASTY: UPHOLDING 76 GENERATIONS OF SERVICE AND CUSTODIANSHIP (PART A & B AND ABRIDGED VERSION)
Kavil Ramachandran, John Ward, Rachna Jha , Sachin Waikar
Issues: Trusteeship role; family governance; succession planning; leadership challenges; India
Disciplines:General Management/Strategy, International, Entrepreneurship
Industries:Other Services
Setting: India, 2010
Length: 18 pages
Publication Date: November 22, 2011
- GODREJ CHOTUKOOL: A COOLING SOLUTION FOR MASS MARKETS
Charles Dhanaraj, Balasubrahmanyam Suram, Prasad Vemuri
Issues: Social entrepreneurship; social innovation; emerging markets; bottom of the pyramid; global water scarcity; affordable innovation; India
Disciplines: General Management/Strategy, Marketing, International
Industries: Manufacturing
Setting: India, Medium, 2007-2011
Length: 11 pages
Publication Date: November 15, 2011
- PASSING THE BATON: ROLE TRANSITION OF B K JHAWAR
Kavil Ramachandran and Alexander Mathew
Issues: Retirement; leadership succession; family philanthropy; social entrepreneurship; India
Disciplines: Organizational Behaviour/Leadership, General Management/Strategy, Entrepreneurship, International
Industries:
Social Advocacy Organizations
Setting: India, Medium, 2010
Length: 8 pages
Publication Date: October 26, 2011
- CENTRE FOR CELLULAR AND MOLECULAR BIOLOGY: THE COMMERCIALIZATION CHALLENGE
Nita Sachan, Prasad Vemuri, Anand Nandkumar, Charles Dhanaraj
Issues: Commercialization; Technology transfer; Emerging market; R&D management; Translational science; Incentives
Disciplines: General Management/Strategy, Management Science, International
Industries: Health Care Services
Setting: India, Large, 2009
Length: 17 pages
Publication Date: July 28, 2011
- ORAL INSULIN: BREAKTHROUGH INNOVATION AT BIOCON
Nita Sachan, Prasad Kaipa, Anand Nandkumar, Charles Dhanaraj
Issues: Management of innovation; Technology commercialization; Technology licensing; Research and development (R&D); Technology entrepreneurship; Emerging markets
Disciplines: General Management/Strategy, Management Science, Operations Management, International, Entrepreneurship
Industries: Health Care Services
Setting: India, Large, 2010
Length: 18 pages
Publication Date: July 28, 2011
- HEALTH INSURANCE TO THE BASE OF THE PYRAMID
Suresh B.P., S.R. Asokan
Issues: Base of the pyramid; Health insurance; Service marketing
Disciplines: Marketing, General Management/Strategy, International
Industries: Health Care Services
Setting: India, Small, 2009
Length: 16 pages
Publication Date: July 27, 2011
- HR AS TRANSFORMATION PARTNER IN MARUTI SUZUKI INDIA LTD.
Anita Ollapally, Asha Bhandarker
Issues: Strategic human resource management; Change in organizational culture; Talent management; Managing transformation through HR; Cross cultural differences; Evolution and challenges of HR in an Indian organization
Disciplines: Organizational Behaviour/Leadership, General Management/Strategy, International
Industries: Manufacturing
Setting: Gurgaon, Haryana, India, Large, 2009
Length: 20 pages
Publication Date: July 27, 2011
- TATA SWACH: PURE WATER FOR THE INIDAN HOUSEHOLD
Charles Dhanaraj, Prasad Vemuri, Vijay Parikh, Chitra Duwedi & Monidipa Mukherjee
Charles Dhanaraj, Prasad Vemuri, Vijay Parikh, Chitra Duwedi & Monidipa Mukherjee
Issues: Bottom of the pyramid; Water purifier; Collaborative innovation; Product launch; Strategy and society; Nanotechnology
Disciplines: General Management/Strategy, International, Entrepreneurship
Length: 17 pages
Publication Date: July 22, 2011
- MICROSOFT’S GO-TO-MARKET STRATEGY FOR AZURE IN INDIA
Deepa Mani, Reema Gupta, Aditya Shah, Sujata Ramachandran, and Vivek Vikram Singh
Issues: Go to market strategy; Local challenges and nuances; Targeting and product offering; Time bound decision - global roll out; Nascent stage of cloud computing technology; Cannibalization
Disciplines: Information Systems, International, Entrepreneurship
Industries: Information, Media & Telecommunications
Setting: India, Large, 2009
Length: 18 pages
Publication Date: July 19, 2011
- IMPULSESOFT– MUSIC IN THE AIR
K Balakrishnan
Issues: Strategy; Turbulent markets; High technology; Technology convergence
Disciplines: General Management/Strategy, International, Entrepreneurship
Industries: Information, Media & Telecommunications
Setting: Bangalore City, Karnataka State, India, Small, 2005
Length: 11 pages
Publication Date: July 19, 2011
- OSSCUBE: LEVERAGING SOCIAL MEDIA
Anandan Pillai and Ashok Pratap Arora
Issues: Social media optimization; Social media platform selection; Social media role; Brand building through social media; Social media strategy; Social media implementation
Disciplines: Marketing, International, Entrepreneurship
Industries: Professional, Scientific, and Technical Services
Setting: United States; India, Small, 2010
Length: 19 pages
Publication Date: June 29, 2011
- NOKIA INDIA: BATTERY RECALL LOGISTICS
Charles Dhanaraj, Narendar Sumukadas , P. Fraser Johnson , Monali Malvankar
Issues: Supply Chain Management; Logistics; Communications; Crisis Leadership; Product Recall; Emerging Markets
Disciplines: Entrepreneurship, International, Operations Management
Industries: Information, Media & Telecommunications
Setting: India, Large, 2007
Length: 13 pages
Publication Date: June 22, 2011
- MANAGING CUSTOMER RELATIONSHIPS IN OFFSHORE OUTSOURCING: B2Bcs, AN ISRAELI CONSULTING FIRM
Arup Kumar Das, Kate M. Kaiser , Sangeeta Shah Bharadwaj
Issues: Business Development; Retention Marketing; Value-based Management
Disciplines: International, Management Science, Information Systems
Setting: Israel, Small, 2009
Length: 10 pages
Publication Date: June 22, 2011
- ABC ENERGY LIMITED: CULTURE AND FORMALIZATION
Pavitra Mishra, Rajen Gupta
Issues : Growth Strategy, Organizational Culture, Formalization
Disciplines : Organizational Behaviour / Leadership, Entrepreneurship, International
Industry : Electric, Gas and Sanitary Services
Setting : India, Medium organization, 2010
Length : 14 pages
Publication Date: March 23, 2011
- A BOMB IN YOUR POCKET? CRISIS LEADERSHIP AT NOKIA INDIA (A)
Charles Dhanaraj, Monidipa Mukherjee , Hima Bindu
Issues : Multinational; Global Strategy; Crisis Leadership; Communications
Disciplines: General Management/Strategy, International
Industries: Information, Media & Telecommunications
Setting: India, Large, 2007
Length : 11 pages
Publication Date: February 16, 2011
- A BOMB IN YOUR POCKET? CRISIS LEADERSHIP AT NOKIA INDIA (B)
Charles Dhanaraj, Monidipa Mukherjee , Hima Bindu
Issues: Multinational; Communications; Global Strategy; Crisis Leadership
Disciplines: General Management/Strategy, International
Industries: Information, Media & Telecommunications
Setting: India, Large, 2007
Length: 5 pages
Publication Date: February 16, 2011
- DR. AMITA JOSHI AT SAMUEL DRUGS
Anup K. Singh, Abhinav Gupta
Disciplines: Organizational Behaviour / Leadership , International
Issues: Communications , Organizational Structure , Politics , Women in Management , Pharmaceuticals , Conflict Management
Industry : Chemicals and Allied Products
Setting : India, Medium organization, 1999
Length : 8 pages
Publication Date: February 3, 2011
- PEPSI-BASIX PARTNERSHIP
Gita Bajaj and Neelu Bhullar
Issues: Non-Profit Organization, Partnership, Sustainable Development, Developing Countries, Marginalized Communities
Disciplines: General Management, International
Industry: Agricultural Production- Crops, Credit Agencies other than Banks
Setting: India, Large organization, 2007
Length: 16 pages
Publication Date: January 27, 2011
- GOLDEN STAR FACILITIES AND SERVICES PVT LTD
S. Ramakrishna Velamuri, Rishi Raj Kanoria , Anuj Srivastava , Nandita Narayan , Deepti Singh , Jaydev Thampan
Issues: Geographic Growth; Vertical Growth; Selling O
Disciplines: Entrepreneurship; Small-business Strategy ut
Industry: Office Maintenance Services
Setting: Hyderabad, India; 2008
Length: 10 pages; accompanied by DVD with comments by the entrepreneur
Publication Date: January 21, 2011
- ASHTA CHAMMA – THE BIGGEST SMALL MOVIE EVER MADE (A)
Rajesh Chakrabarti, S Ramakrishna Velamuri
Issues: Entrepreneurial Problem Solving; Success and Failure
Disciplines: Entrepreneurship, General Management/Strategy, International
Industries: Arts, Entertainment, Sports and Recreation
Setting: India, Medium, 2008
Length : 17 pages
Publication Date: January 7, 2011
- ASHTA CHAMMA - THE BIGGEST SMALL MOVIE EVER MADE (B)
S. Ramakrishna Velamuri, Rajesh Chakrabarti, Hari Krishna Mulpuri, Payal Goel, Vamsi Krishna Kothapalli, Sneha Beriwal, Vijay Bhaskar Chowdary Suryadevara
Issues: Entrepreneurial Problem Solving; Success and Failure
Disciplines: Entrepreneurship, General Management/Strategy, International
Industries: Arts, Entertainment, Sports and Recreation
Setting: India, Medium, 2008
Length: 17 pages
Publication Date: January 7, 2011
- PROFESSIONALIZATION OF UJWAL BHARATI
Kavil Ramachandran
Issues: Family Business; Succession Planning; Pharmaceuticals; Professionalization; Role of Non-family CEOs; Managing Transformation of Mid-size Business
Disciplines: Entrepreneurship, General Management/Strategy, International
Industries: Manufacturing
Setting: India, Medium, 2007
Length : 10 pages
Publication Date: July 29, 2010
- SWAGRUHA FOODS
S. Ramakrishna Velamuri, Neha Kaushik , Anant Jhawar , Anandram Narasimhan , Shubha Pai , Jaspreet Singh Sidhu , Devyani Srivastava
Issues: Small and Medium Enterprises (SMEs); Growth; Professionalization; Family Business
Disciplines: Entrepreneurship, General Management/Strategy, International
Industries: Retail Trade
Setting: India, Small, 2007
Length : 17 pages
Publication Date: January 25, 2010
- HAVELLS INDIA : THE SYLVANIA ACQUISITION DECISION
Charles Dhanaraj, K Ramachandran, Swetha Dasari
Issues: International Acquisition; Mergers & Acquisitions; Growth Strategy; Diversification
Disciplines: Entrepreneurship, General Management/Strategy, International
Industries: Manufacturing
Setting: India, Medium, 2007
Length : 13 pages
Publication Date: November 11, 2009
ISB-Darden Case
- ENCHANTING TRAVELS
Edward D Hess, Sanju Jacob, Monidipa Mukherjee
Issue- Advertising & Promotion; Branding Strategy; Business Plans; Entrepreneurial Strategy; Management of Smaller Enterprises; Managing Growth
Discipline - Entrepreneurship and Innovation
Industry - Travel
Length - 13 pages
Publication Date - December 21, 2009
ISB Cases
CaseAPPS
- CaseAPPS are business cases that illustrate the application of a specific method or analytical tool in the context of a business decision. Read more..
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