The Competition invites original case studies in areas of Business and Management, in an Indian setting.
 
Participants can enter their case for any one of the following Special Categories if the case predominantly focuses on one of these areas:

• Marketing:
  Sponsored by Sage Publications
  Cases that address an analysis of marketing topics like consumer behaviour, target markets, adaptation of products to markets, channels of distribution, pricing policy, and marketing communications including advertising and social networking are invited.
  
  
• Entrepreneurship & Indian Family Business:
  Sponsored by the Thomas Schmidheiny Chair of Family Business & Wealth Management at ISB
  Cases on family business and entrepreneurship may focus on any of the several aspects of family enterprises or entrepreneurs. The challenges that family controlled businesses face could cover issues of family governance including ownership, leadership, retirement and succession, business professionalization and business continuity across generations. Cases on entrepreneurship could be either in an independent or a family business context, and cover one or more aspects of entrepreneurship. Cases that cover multiple dimensions are especially welcome.

• Innovation Management:
  Sponsored by the Centre for Leadership, Innovation, and Change (CLIC) at ISB
  Cases that address innovation R&D strategy, Technology management, New product development, Financing new ventures, Technology commercialization, Affordable innovation,  Breakthrough innovation, Collaborative innovation are invited.

• Information Technology:
  Sponsored by the the Srini Raju Centre for Information Technology and the Networked Economy (SRITNE) at ISB
  Information and Communication Technology is transforming the way business is traditionally done and has impact across multiple dimensions in a corporate value chain.  While IT is undeniably linked to productivity and capital deepening at the firm level, its linkage to transformative business models and societal impact are still being documented.  Critical to realizing these benefits is a superior understanding of design, ownership, seeding and sustenance of the massive agglomeration of technology, people, organizational practices, policies and norms.  This is especially true in the developing nations where usage of ICT also bring the value proposition of affordability.  Cases that explore these dimensions through innovative use and deployment of ICT which leads to transformation of traditional business/government models and drives socio-economic impact are most welcome.

• Manufacturing:
  Sponsored by the Munjal Global Manufacturing Institute at ISB
  The case studies may emphasise on any aspects pertaining to innovation in manufacturing of a product or innovative processes utilised by companies to bring in disruptive products that changed consumer perception. The products may put emphasis on any domain or consumer sector in manufacturing; say ‘green technology’ or ‘bottom of the pyramid’, but should be in an Indian setting. Cases dealing with either successes or failures are both welcome.

All other Cases would be considered as entries for the overall General Category and could focus on any of the following areas:

• Economics
• Ethics & Social Responsibility
• Finance, Accounting & Control
• Human Resource Management/ Organisational Behaviour
• International Business
• Knowledge, Information, & Communication Systems Management
• Leadership & Change Management
• Production & Operation Management
• Strategy & General Management
• Others (Specify)

Note: Cases entered for any of the Special Categories are also eligible for evaluation in the General Category. In the evaluation process, if any of the Special Categories’ winning cases emerges as the overall winner in the General Category, it would not be eligible for both prizes. Such a case would be declared the overall General Category winner and the next best case within the Special Category would be declared the winner for that category.