Education

PhD	Marketing	Indiana University, Bloomington, 1996
PGDBM	Marketing	XLRI, Jamshedpur, 1988
BSc	Mechanical Engineering	REC, Calicut University, 1982

Course

Brand Management, 2009-10

Research Interests

Selected Publications

With W Wymer, “Dimensions of Business and Nonprofit Collaborative Relationships,” Journal of Nonprofit & Public Sector Marketing, Vol. 11 (1), pp.3-22, 2003
With W Wymer, “Nonprofit-Business Alliance Model: Formation and Outcomes,” Journal of Nonprofit & Public Sector Marketing, Vol. 9 (1/2), pp. 45-62, 2001
With W Wymer, “Volunteer Service As Symbolic Consumption: Gender and Occupational Differences in Volunteering,” Journal of Marketing Management, Vol. 18, No. 9/10, pp. 971-989, 2001
With S Krishnan and R Smith, “Using Advertising Alliances For New Product Introduction: Interactions Between Product Complementarity and Promotional Strategies,” Journal of Marketing, Vol. 63, no.1, pp 57-74, January 1999
With R Michaels and A. Kumar, “Activity-Specific Role Stress in Purchasing,” International Journal of Purchasing and Materials Management, Vol.31, no. 1, pp. 10-19, Winter 1995

Working Papers

With S Krishnan and R Smith, “Joint Relationships between Brands: Affect Transfer through Joint Advertising.”
“Horizontal Joint Advertising: A Conceptual Examination of Antecedents and Consequences.”
With N Ducey, “The Impact of Advertising and Trial on the Success of Brand and Line Extensions,” being readied for submission to the Journal of Marketing.
With S Manji, “Impact of Information Type and Involvement on Attitude: An Examination of Product Label Information,” being readied for submission to the Journal of the Academy of Marketing Sciences.
With S Sivaramakrishnan, “Effect of Brand Associations and Product Attributes on Consumers' Attitudes, Perceived Value, and Purchase Intention,” being readied for submission to the Journal of the Academy of Marketing Sciences.

Academic Experience

Assistant Professor of Marketing, University of Manitoba, (2002 – 2006)
Visiting Professor, Indian Institute of Management, Kozhikode, 2006
Assistant Professor of Marketing, Memorial University of Newfoundland, (1998 – 2002)
Assistant Professor of Business, Berry College, (1996 – 1998)

Other Professional Experience

Achievements and Awards