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 Sudhir Voleti is an Assistant Professor of Marketing at the Indian School of Business (ISB). His research interest is in Branding, focussing on the conceptual and estimation frameworks of brand equity, brand valuation, brand structures and architecture, branding in services, and branding and the Internet. He is also interested in the area of retailing, particularly store brands and store choice, retailing formats, channels, and the spatial models of intra-store brand competition. Professor Voleti’s research also explores modelling and methods such as choice models, spatial models, risk and hazard models, multi-category analysis, and the empirical estimation of games.
At the ISB, Professor Voleti teaches a course in Marketing Research which underscores real-life problems, solutions and best practices in Marketing. Prior to joining the ISB, he was with the William E Simon Graduate School of Business Administration at the University of Rochester, from where he had obtained a PhD in Management and an MS in Applied Economics. He has a Post Graduate Diploma in Management from the IIM, Calcutta and a Bachelors degree in Engineering from the Birla Institute of Technology, Ranchi. Professor Voleti has over 5 years of industry experience including stints at Accenture, SmithKline Beecham Industries, and Cognizant Technology Solutions. He worked for a while as a research analyst with Special Projects, Consumer Insights Division at Daymon Worldwide Inc.
Professor Voleti has a number of commendable achievements to his credit such as being the winner of the Zyman Institute of Brand Sciences (ZIBS) Doctoral Dissertation Competition. He also received a Doctoral Fellowship from the William E Simon Graduate School of Business Administration at the University of Rochester. He was a Fellow of the AMA Doctoral Consortium at the University of Maryland.
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