Convergence – the changing entertainment landscape – Media Club

Increased bandwidth is impacting the process of creating and distributing multimedia content. The range of entertainment options and the way a user can experience them on devices like the PC, phone, pda, iPod and numerous others that exist today – gives birth to the concept of convergence. The lines are blurring and attempts are being made to create a single device that serves all the needs of a user, and at the same time provides the content creator an effective way to reach his target audience. A mobile company (Nokia/Airtel) is competing with a television network (Sony/Star), who in turn is competing with a software company (Microsoft) that is in competition with a handheld devices manufacturer (Apple). In a way, people from all these ‘presumably different’ industries are essentially competing for the same dollar.

How do you think this competitive landscape will evolve over time and to what extent will the consumer drive this change? We invite you to come and share with us your opinions and forecasts for the industry.

Organisers: The Media Club at ISB

Speakers Sam Balsara, Chairman & MD, Madison Communications Pvt. Ltd Nikhil Mirchandani, MD, NGC Network India Pvt. Ltd Ranjan Garg, Director, Times of India Biren Parekh, Partner, Ernst & Young Rahul Nanda, Vice-President, Webchutney Studio Pvt. Ltd Prem Panicker, Editor, Rediff.com Manish Vij, Co-founder and Business Head, Quasar Media Raj Singh, Executive Director, Active Media Technologies Moderator Pramath Sinha, MD, ABP Group

<< Back