The Centre for
Global Logistics and Manufacturing Strategies (GLAMS) hosted the
flagship event of the Global Logistic Summit from December 5-6,
2006. The inaugural session of this event was earmarked by the
high-profile address of the Honourable Prime Minister of India, Dr
Manmohan Singh. Lauding the effort of such a Summit, the PM said,
“While your conference may well focus on the more immediate
challenge of improving rural logistics, infrastructure and
connectivity, the greater challenge is to improve quality of rural
life in its totality.” He added that logistics can play a key role
in integrating rural and urban India, contributing both to
employment creation and income generation. “Logistics is not just
about time or space, nor is it about the mechanics of movement of
goods and people. Logistics is, above all, about managing people,”
noted the PM.
With the theme ‘Logistics - Competitive Advantage and Rural Growth’,
the Summit explored challenges and opportunities of rural and global
supply chain networks in India. It sought to, firstly, enable better
penetration of products in rural areas through organised logistics,
and also strategically place the Indian manufacturing industry as
world leaders. Finally, the Summit drew the blueprint to take the
agribusiness and manufacturing industry to the next level of
competitiveness.
The session on Rural Business Transformation, chaired by S K Munjal,
MD, Hero Corporate Service Limited, dealt with rural initiatives
like the Bharat Nirman Project by the Government of India,
initiatives in rural retail logistics by Corporate India, and
initiatives to protect the small farmer form the globalisation
onslaught.
Adi Godrej, Chairman, Godrej Group, gave his insights on rural
retailing. “Understanding our rural customer is our key challenge,
and it is necessary to provide innovative market initiatives to
them,” he said. Godrej noted that it is vital to tap the markets at
the bottom of the pyramid. “Almost 25% of the villages, with
populations less than 500, have no access to even a single shop,” he
said.
B Ramalinga Raju, Chairman, Satyam Computers Service Limited, spoke
about a few rural transformation initiatives. The session on ‘How to
build a Global Business’ had an upbeat keynote speaker, Dr Thomas
Schmidheiny, Director, Holcim. “Vast opportunities lie for us in the
emerging markets,” said the Director of the second largest cement
company in the world, adding that they have a 60% business presence
in emerging markets alone.
Mallika Srinvasan, Director, Tractors and Farm Equipment Limited,
stated that manufacturing growth is driven more by a surge in
domestic demand than exports. “Growth in the manufacturing sector
will make India’s growth more inclusive, and will give a sustainable
depth to our economic story,” she said. She made two interesting
observations – Firstly, that the manufacturing sector is the only
sector which generates levels of employment, and secondly, she threw
open the question whether China was more a collaborator or a
contender as far as manufacturing was concerned.
Do we have the perfect storm? That was the query which Arun Maira,
Chairman, The Boston Consulting Group, addressed. He spoke of not
one, but three storms that India has taken the world by - in
manufacturing and trade, in computer and telecom technology, and in
new business ideas. “We will take advantage of this storm and sail
safe” he said. Finally a comment by Maira summed up the Summit’s
direction, “India will be a hub for white-collared, high-skilled and
intensive manufacturing, “he said.
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