Digital and Social Media Marketing

Rethink your Marketing Strategy

The elective on Digital and Social Media Marketing will help you redesign your marketing strategies for the digital economy. A new breed of customers is increasingly driven by social influence, demands customization to niche preferences, and is participating in online conversations about preferences and experiences. Marketing in this new age requires incorporation of data, new media and emerging technologies to sustain success and growth.

This elective will equip you with all the tools and techniques required to formulate and execute marketing strategies for the digital economy and drive today’s strategic imperatives: to be fast, smart and relevant.


                                                             

Start Date:                      Duration:                  Delivery Medium:
Oct 10, 2018                           3 days                             In-Class 


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