Initiative of WCED
Mind2Market is an open innovation platform where ideas meet
their implementers. It brings about a transformation from the
mind of an innovator to the mind of the market discoverer. It
aims at establishing this marriage between innovative excellence
and sheer business acumen making complimentary thinking a
reality. Open to students, professionals, innovators and
entrepreneurs, they can work together to change the face of an
invention which is already at advanced product development
stages. The platform asks you to ‘discover the application’,
unravel the market, define the customer, think ‘out of the box’
and bring out your independent, unbiased view of what you think
is the right business model that will truly bring this
innovation to successful commercial exploitation. There are so
many different routes to market. Selection of the optimum route
requires diligent business research and planning and a cutting
edge strategy. It is this thought process which separates an
innovator from a market leader.
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