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Past Events

Informal Session with Johnson & Johnson

Harshal Acharya, Head – Strategic Insights, FMCG, Johnson & Johnson interacted with the Marketing club members on 11th August. He talked about marketing at Johnson & Johnson, which happens to be the dream company for many of the FMCG enthusiasts. While most of the discussion was centred around the 5 different franchises that J&J caters to, i.e. baby, sanitary care, wound care, OTC and face care, there were also questions by the members about the overall vision of J&J over the short term and the long term.

How to get your much awaited marketing job?

Kedar Lele from Hindustan Unilever Limited) and Sunder Balasubramanian from Colgate-Palmolive, ISB 2004 alumni, spoke to the Marketing club members about ‘effective sales and distribution’ on 1st August. The session successfully demystified a lot of the jargon used in the marketing and sales industry for those new to the same. This would be a stepping stone for the students who look forward to a career switch into the FMCG sector. They went on to discuss the growing retail sector in India and the 5 Ps for a shopper in a store. Kedar Lele is the campus champion for HUL, and ISB hopes for a long association with the him as well as the company in the future.

Session with Cargill International

Cargill International, one of the world’s biggest private companies, visited ISB from 12th to 13th August. The purpose of the visit was to interact with the school as well as the students.
The Asia Pacific Business Head of Cargill, Mark Chow, conducted a session with the Marketing club members, where he talked about Cargill as a company and an employer. The students made quite an impact on them with their interest in the company and the sector. Cargill has now confirmed that they would recruit from ISB, making this the business school that they would engage with in India.


Radical Transparency: how new technology is pushing brands into new territories- A talk by Stephen Remedios

Stephen Remedios, Customer Marketing Head, Hindustan Unilever spoke about the pervasive nature of social media, its power and the danger it brings along with it. With the growth of social media, power has shifted from brand managers to consumers. Consumers are investing more in brands that reward their participation. Research has shown that 75% of consumers don’t trust advertising – which makes it even more inevitable for brands to advertise on social media.

He went on to speak about the new marketing rules which are applicable in today’s time of “after Facebook and Twitter”- bottom up, transparent, conversation, open. He also provided some examples of excellent execution of social media campaigns like Jet Blue, the million dollar homepage, Intel and Amazon, among others.