Media emerged as a hot sector this year. While the regular recruiting companies like Consulting, IT, FMCG, and Banking & Financial services, etc elicited a lot of enthusiasm from the participating students, Media companies for the first time made a mark at the ISB. Several ISB students opted for jobs with various media companies including ABP, GBN, and RPG Saregama. The year also saw some new names like EDS, Tishman Speyer, and others recruiting for the first time in India and at the ISB.