CaseStudies, Centre for Information Technology and the Networked Economy(CITNE)- Indian School of Business (ISB) http://www.isb.edu/CITNE/CaseStudiesmgmt.aspx http://www.isb.edu RSS.NET: http://www.isb.edu/ Data Warehousing as a Strategic Tool at Bharti Airtel is one of the first few business cases written at the Indian School of Business as a part of its strategic initiative of creating a leading repository of business cases focussing on India and the emerging markets. Written under the supervision of Professor Ravi Bapna and Professor Lakshmi Iyer, this case study examines the use of Information Technology in a highly customer centric organisation. By assessing the unique situation at Bharti Airtel, the case tries to bring out the advantages and characteristics of data warehousing and business intelligence. It also accentuates the role of data mining and business intelligence in creating strategic business and financial benefits for an organisation. http://www.isb.edu/CITNE/CaseStudiesmgmt.aspx?strCaseStudyID=1 Mon, 29 Sep 2008 05:24:28 GMT 1 1