Indian School of Business
Business Technology Conclave
Business Technology Conclave
October 16, 2010
 
 
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Featured Panellists

 

Speaker Sessions - Leveraging IT For Disruptive Innovation
How innovative can companies become in order to sustain their competitive advantage? Innovation ensures superior performance and helps companies adapt to business and external challenges. How then, can Information Technology be used for disruptive innovation? How can IT be leveraged to gain advantage over competitors? From financial services to the automotive industry, IT today has been an enabler in reaching the masses and strengthening the core competencies to extend beyond the traditional roles and offer new avenues of services to the ever-demanding customers. As the competition in the industries reaches new levels, the panellists will share their war stories on how IT was used to solve critical issues in their companies.
Panel Discussions - Cloud Computing – Cutting Through The Hype

Cloud Computing – Is it really a disruptive innovation or is it something companies have been doing for years, but has only become a buzzword now ?

Forrester Research had expressed criticism about the nature of and motivations behind the push for cloud computing. They described what is called "cloud washing" in the industry whereby companies re-label their products as cloud computing resulting in a lot of marketing innovation on top of real innovation. The result is a lot of overblown hype surrounding cloud computing. Cloud computing is seen as revolutionary in the long term but over-hyped and misunderstood in the short term, representing more of a gradual shift in our thinking about computer systems and not a sudden transformational change.

So what is Cloud Computing? This panel should help clear some misconceptions about Cloud Computing.

 

 




















 


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