Creating Value Through CSR

According to the Annual CSR Report by Futurescape, in 2015, only 18% of companies in India were complying with the 2% (of Profit after Tax) mandate regulated by the Companies Act. The same study in 2016 cited that up to 33% of companies moved the needle towards compliance. This has increased
the impetus among organisations to design and execute coherent corporate social responsibility strategies.

Consumers are becoming more attuned to the ethics of the companies they patronise. Companies that are giving back or reducing the impact of their industry on ecology enjoy greater loyalty from their customers. Increasingly, corporate social responsibility programmes are creating business value for organisations by enhancing their reputation. Leaders are judged by how they have managed and grown their businesses when they are at the crossroads of sustainability. A study stated that over 88% of consumers were more likely to buy from a company that supports and engages in activities to improve society.

CSR is enabling organisations to be seen as leaders, only when their programmes align with business fundamentals, and provide well-defined business based-social purpose. These programmes help enhance business insight and improve profitability. The Certificate Programme in Corporate Social Responsibility Management will equip you with deep insights required to devise and drive your organisation’s social responsibility strategy.

Dates and Venue

July 23, 2018 - July 26, 2018
INR 1,25,000 plus tax
ISB, Hyderabad Campus
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Who should attend

This programme is designed for heads of CSR and Corporate Communications, and influential leaders within organisations who are tasked with social responsibilities.

KEY BENEFITS

  • Develop the skills to implement, monitor and evaluate a CSR strategy to maximise its impact from a business and social context
  • Learn how to develop tools of environmental, ethical and social responsibility, with emphasis on systems, standards, organisational change and reporting
  • Understand the concepts of CSR and its relationship with other organisational aspects like branding and marketing
  • Get inspired by case studies that have delivered long-term tangible value to organisations that invested in CSR

INDICATIVE LIST OF PARTICIPANT COMPANIES

  • Hindustan Unilever Ltd.
  • InterGlobe Aviation Ltd.
  • Oracle India Pvt. Ltd.
  • Petronet LNG Ltd.
  • Aditya Birla Management
  • Corporation Pvt. Ltd.

Faculty

Bodo B. Schlegelmilch, Chair Professor of Strategic Marketing, WU Vienna University.
Sabina Sudan – Consultant, Sustainability Leader and Adjunct Professor at NUS & NTU, Singapore.