Digital and Social Media Marketing: Strategies for Driving Business Growth

The proliferation of digital devices, mobile platforms and applications means there is a dire need to move from traditional methods of marketing, to new ones – digital. The major advantage of digital marketing is that it gives marketers the opportunity to respond quickly and provide customised messages for each consumer.

As a leader, it is, therefore, essential to seize this opportunity, and develop a customised, effective and cost-efficient strategic plan of implementing social media marketing. Apart from understanding the tools of social media, it is of great importance to know their categories, uses, values and ROIs.

Digital and Social Media Marketing Strategies for Driving Business Growth will equip you with all the tools and techniques required to do a SWOT analysis of your organisation’s digital marketing strategy, and come up with an improved plan.

Dates and Venue

November 09, 2017 - November 11, 2017
INR 1,00,000 plus tax
ISB, Hyderabad Campus

Who should attend

This programme is specifically targeted for professionals and leaders in the marketing and strategy domain. The programme will also be appropriate for professionals involved in executing digital marketing and are responsible for identifying new digital initiatives for their organisation. This would include those seeking insights, trends and strategies to grow their business using industry case studies and examples.


  • Foundations of omni-channel marketing and data driven approaches
  • Organic search Advertising
  • Paid search Advertising
  • Display advertising
  • Email Advertising
  • Business Objectives, Metrics,  KPIs and Google Analytics Tool 
  • Mobile media strategies
  • Social media marketing, metrics and KPIs
  • How to build an organizational culture to leverage social media effectively
  • Nuances of different social media platforms


  • 3M India Limited
  • Apollo Hospitals Group
  • ITC Limited (Foods Divison)
  • Saint-Gobain India P Limited
  • SAP India Private Limited
  • Times Business Solution, Timesgroup
  • Zomato Media Pvt. Ltd.


Ravi Bapna, Chair Professor in Business Analytics and Information Systems, Carlson School of Management
Amit Mehra, Associate Professor in Information Systems, UT Dallas Naveen Jindal School of Management