Digital and Social Media Marketing Strategies

Proliferation of digital devices, mobile platforms and applications means there is a dire need to move from traditional to new methods of marketing. The advantage with digital is that it gives marketers an opportunity for quicker response and customise your marketing messages for each consumer.

As a leader it is therefore essential to seize this opportunity to develop a fully customised, effective, and cost efficient strategic implementation of social media marketing. More than knowing the different tools, what is important is also to know major categories of social media tools, their uses, their value, and their R.O.I.

This programme on digital marketing will equip you with tools and techniques to do a SWOT of your organisation’s digital marketing strategy to come up with an improved strategy.

Dates and Venue

November 29, 2016 - December 01, 2016
INR 1,00,000 plus tax
ISB, Hyderabad Campus

Who should attend

This programme is specifically targeted for professionals and leaders in the marketing and strategy domain. The programme will also be appropriate for professionals involved in executing digital marketing and are responsible for identifying new digital initiatives for their organisation. This would include those seeking insights, trends and strategies to grow their business using industry case studies and examples.


  • Foundations of omni-channel marketing and data driven approaches
  • Organic search Advertising
  • Paid search Advertising
  • Display advertising
  • Email Advertising
  • Business Objectives, Metrics,  KPIs and Google Analytics Tool 
  • Mobile media strategies
  • Social media marketing, metrics and KPIs
  • How to build an organizational culture to leverage social media effectively
  • Nuances of different social media platforms


Professor Ravi Bapna, Carlson School of Management
Professor Amit Mehra, Indian School of Business