Key Account Management Programme
July 27, 2017 - July 30, 2017
INR 100000 plus tax
ISB, Mohali Campus
Almost every marketing and sales manager, project managers and account managers in B2B firms would benefit from developing deeper understanding of customer needs and importance of key accounts in serving customers. Managers with at least five years of marketing and/or sales experience would benefit the most. Managers in B2C firms involved in managing strategic partners such as those for distribution or new product development would also find value in the course.
Develop deep understanding of what, why, when, and how of Key Account Management. Participants would get introduced to frameworks to understand that all customers are not alike and thus need to be served based on their needs.
Rajdeep Grewal, Townsend Family Distinguished Professor of Marketing, Kenan-Flagler Business School, University of North Carolina at Chapel Hill (Know more).