This programme on strategic thinking will help you apply key strategic decision-making tools. You will learn how to analyse your competitive environment, taking into account shifts in technology, regulation, and the presence of international competitors. The programme will also focus on how companies develop new capabilities, moving from being strong national competitors to international market players. You will be exposed to state-of-the-art tools in strategic analysis, market analysis, identifying profit drivers, and co-ordinating functional strategies.
29/07/2013 - 01/08/2013
INR 150000 plus tax
Business heads and function heads who are responsible for strategy formulation for their business units.
- Master the art of building strategy through the tools and insights from critical experiences at leading firms and industries all over the world
- Learn how to accurately assess the competition in their industries and markets
- The lectures and case analysis, both in the classroom and within smaller work groups, will examine how other companies have created competitive advantage, and how they respond to the challenge of sustaining this advantage
- Johnson & Johnson
- Royal Bank of Scotland
Prashant Kale, Rice University; AKS Zaheer, Carlson School of Management