CEE EMERGE

Dear Friends,

These are make or break times for Learning and Development in organisations. Learning takes Deepak Chandra

an upturn during the downturn, and in this issue of CEE Emerge, Stephen Newman, Programme Director, Executive Development at Ericsson, and Nick Van Dam, Global Director for Learning at Deloitte, in different sections, underscore the need for L&D. While Nick emphasises on the role of technology, Stephen talks about the ‘mindset’ of learning.

Our Alumni Chapter Meets continue to focus on speaker series which deals with relevant issues and solutions. This time at Bangalore, our alumni deliberated on various marketing innovations during the financial crisis. At the Hyderabad meet, alumni gathered in large numbers to take ahead in a structured manner, the vision of the CEE Alumni Association.

We also plan to extend our online connectivity through the Alum Portal which will shortly be launched.

Do send us your suggestions and thoughts.

Thanking you,

Best Wishes
Deepak Chandra
Associate Dean, CEE

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Taking Forward the ISB Experience

Bangalore Alumni Meet – Focus on Marketing Innovations in Downturn

The Bangalore Alumni Chapter came together on 10th April. The highlight of the meet was a discussion on marketing innovations during turbulent times. The speaker for the event was Arun Pereira, Visiting Associate Professor of Marketing at the Indian School of Business and Saint Louis University. Professor Pereira spoke at length about the different models of innovations which are being undertaken by organisations world over. The Alumni shared their experiences about the various difficulties they faced and how innovation at their firm level helped them tide over the situation. Interesting examples on particular cases brought in rich industry perspective, and a lot of great ideas came in from unrelated industry participants. Professor Pereira, after giving update on how marketing innovations were dealt with world over, moderated an interesting discussion on the scope of marketing innovations in the Indian context within the B2B and B2C contexts.

Hyderabad Alumni Meet – A Premier Platform where Leaders Met

At the Hyderabad Chapter meet, held on 25th April, a large congregation of alums met to network and take an overview of their Chapter. The Hyderabad Alumni has 250 members and covers a broad spectrum of people, including large corporate, women entrepreneurs, SME’s, academicians etc.

The Chief Guest for the occasion was US Consul General, Cornelis M Keur. He was welcomed by Deepak Chandra, CEE officials, Pradeep Dhobale, President of the Hyderabad Chapter and Dr A Goutam, Secretary of the Hyderabad Chapter.
The Consul General in his address, spoke about India’s diversity, and how India’s scientific and engineering talents and entrepreneurial skills, have driven the world economy in the last 30 years.

Dhobale mentioned that the Chapter was “a learning platform to take ahead the ISB experience in a structured manner”. Among some of the future activities panned were coaching of SMEs and entrepreneurs, conducting learning and networking events, and also building climate change awareness.
This was followed by Professor Arun Pereira’s presentation on marketing innovations during the times of downturn.

CEE Alumni Portal - Online Environment to Harness the Power of Alumni Network

The CEE Alumni Portal, as a concept, was discussed at the time of the launch of the executive education alumni initiative. It was felt that to keep up the continuity amongst the alumni offline events at the Chapter level, there was a need for an online connectivity. The Portal aims to be a powerful tool in the hands of alumni to renew connections and establish new relationships. The portal will have the following features:

A discussion forum based on functional specialisation
An opportunity to ask an expert about an issue which they are grappling with
An opportunity to connect back with your course mate online
An opportunity to access knowledge resources provided by our Learning Resources Centre
Accessing job announcements by Alumni through the portal

The work on the portal is on and the alumni would be able to access the portal in June 09, when it will go live.

Postscripts by CEE Alumni

Alumni Ashok Malhotra, Managing Director, Mettler-Toledo India Private Limited, a unit of Mettler-Toledo International Inc. attended a CEE Management Development programme in strategic marketing in the year 2004. He later revisited the ISB as a visiting practicing manager to share his learning. After the CEE experience, Malhotra evolved a long-term strategic marketing plan for Mettler-Toledo India which helped him understand various sales scenarios. By the time the economic down turn raised its head, Malhotra and his team was ready with a plan to boost sales. In an article, which was recently published in a business paper Mint, he recounts how the executive education programme at the ISB had a direct impact on his dealing with marketing strategies and human recourse issues like attrition. Malhotra is also the President of CEE Alumni Association, Mumbai Chapter.

For the complete article click here

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