Case Studies

Rajesh Chakrabarti, Ramakrishna Velamuri (2010)
Written in two parts, the case narrates the story of a Telugu producer making his first film as an entrepreneurial venture. Ashta Chamma is a super hit Indian (Telugu) comedy film, based loosely on Oscar Wilde’s play The Importance of Being Earnest. The case brings home to the students the story of Ram Mohan, the movie’s debutant producer, and his continuous journey as a relentless and often reckless entrepreneur.
Case Details


A Bomb in Your Pocket? Crisis Leadership At Nokia India (A) & (B) (ISB-Ivey Case series)

Charles Dhanaraj, Monidipa Mukherjee, Hima Bindu (2011)
Nokia India case addresses the theme of crisis leadership in a multinational enterprise. In August 2007, a routine product feedback and defect analysis process identified a defective batch of batteries supplied by a Japanese vendor, Matsushita. India happened to be the recipient of the largest proportion of the defective batch. Case A is set as a midnight strategy session at Nokia’s Indian headquarters to chart out the way forward. Case B narrates how Nokia and the team successfully steered the organisation through the crisis.
Case Details

Managing Breakthrough Innovation at Biocon (ISB-Ivey Case series)

Nita Sachan, Prasad Kaipa, Anand Nandkumar and Charles Dhanaraj (2011)
The case addresses the R&D challenges that an emerging economy firm, Biocon, has to face for its drug IN-105, the oral insulin which has huge potential, but also comes with significant risks.

Centre for Cellular and Molecular Biology (CCMB): The commercialisation challenge (ISB-Ivey Case series)

Nita Sachan, Prasad Vemuri, Anand Nandkumar and Charles Dhanaraj (2011)
The case presents the details of the research on commercialisation challenges at a premier research institution in India as well as the mechanisms for commercialisation. 
Case Details

Tata Swatch: Pure water for the Indian Household (ISB-Ivey case series)

Charles Dhanaraj, Prasad Vemuri, and Monidipa Mukherjee (2011)
The case presents an overview, from conception to launch, of a water purifier (propelled by the need for sustainability and affordability) aimed at providing safe and pure water for the masses in India.
Case Details