CasesDamaraju, Naga Lakshmi; Rawal, Prafulla; Singh, Bavneet; Himanshu, Jain; Karthik. "Kamla Nehru Memorial Hospital: Which Way Forward?", 2016Read Description >Close >Discipline: Strategy
Industry: Health care services
Length: 23p
Subjects covered: Corporate strategy; General management; Organizational structure; Strategy
Publication Date: December 10, 2015

Kamla Nehru Memorial Hospital (KNMH) is a non-profit, non-government trust organization that is managed by the Gandhi-Nehru family, India's premier political family which gave the country three generations of prime ministers. Members of the family continue to be at the helm of the board. The hospital specializes in the areas of Obstetrics and Gynecology (O&G) and Oncology and has several supporting departments. It is a very reputed hospital in Allahabad, in the highly populated state of Uttar Pradesh in Northern India, and draws patients from nearby states, primarily from the Eastern part of India where infrastructure is largely underdeveloped, and from other developing countries such as Nepal and Bhutan. The hospital is endowed by the Trust. Due to its reach, it attracts funds from governmental and non-governmental agencies as an implementing agency for several of their health schemes and initiatives. The hospital operated independently and without a formal administrative structure for many years. Consequently, the governance as well as the efficiency of hospital operations had been going downhill for some time, with the result that patients were choosing other hospitals and nursing homes over KNMH. Decreasing revenues and inefficient operations led to operational losses. After the next generation of the Gandhi-Nehru family joined the governing board, there was some rethinking at the top about the way forward for the hospital. They decided that the time had come to manage the hospital professionally in order to be able to serve patients in a more efficient and effective manner. It was in this setting that Dr. Madhu Chandra, a pathologist and PhD, who had served at a corporate hospital (Yashoda Hospitals, Hyderabad), was appointed Chief Executive Officer of KNMH. Her goal was to streamline hospital operations and put it back on a growth trajectory.

Learning objective:
This case could be used in courses related to corporate development and growth to apply the concepts that are primarily taught in the context of profit maximizing public corporations to a non-profit setting. This case can be taught after the class has covered the core concepts of corporate strategy, about mid-way through the course. It can be a good final closing case to test how far students have understood those concepts and whether they can apply them when the context of application changes.

CasesTripathi, Sanjeev; ​Bhasker, Shashank . "GiveIndia: On the Net for a Cause", 2016Read Description >Close >Issues: Online marketing, search engine marketing, SEM, customer lifetime value, cause-related marketing
Disciplines: ​Marketing,  International
Industries: Social Advocacy Organizations
Setting: India, Small, 2014
Length: 14 pages
Intended Audience: MBA/Postgraduate
Publication Date: February 9, 2016

Started in 2000, GiveIndia is a web-based donation platform headquartered in Mumbai, India. It uses online tools and social media to engage with donors and encourage donations to be made to various non-governmental organizations. GiveIndia’s chief executive officer wants to develop a strategic approach for social media communication, which is gaining greater acceptance in India. As part of its online initiatives, GiveIndia has been running a search engine marketing program with Google Grants. The chief executive officer wants to optimize the program by using the right metrics. He is also interested in applying the concept of customer lifetime value to manage the donations. GiveIndia is already present on popular social media websites such as Facebook, YouTube, LinkedIn, and Twitter, but how can the company hone its strategic focus on each of these websites?

Learning Objective:
  • To help students become familiar with the philanthropy sector in an emerging economy and the marketing challenges that such organizations face.
  • To provide deeper insight into online marketing, especially search engine marketing and social media marketing.
  • To develop analytical skills in the field of search engine marketing and to understand the concept and application of customer lifetime value.
  • To emphasize the need for an integrated communications approach to social media marketing.


Cases Panda, Rajesh; Sethi, Madhvi. "The Economics of Gold: India's Challenge in 2013", 2016Read Description >Close >

Issues: Current account deficit, investment
Disciplines: ​Finance,  International
Industries: Finance and Insurance
Setting: India, 2013
Length: 8 pages
Intended Audience: Undergraduate/MBA
Publication Date: March 30, 2016

On June 13, 2013, an online news portal reported on a press conference at which India’s finance minister urged Indians to refrain from buying gold. India was facing a huge economic challenge. Its account deficit had hit a record high of 6.7 per cent of its gross domestic product. This increase was attributed to rising gold imports and was a major cause of concern for the Indian finance minister and the governor of the Reserve Bank of India, India’s central bank. This crisis raised some questions that had come up before: Why was gold such an obsession in India? Why was it seen as a good investment? How could the country’s financial leaders address this situation?

Learning Objective:
The case can be used in an MBA first-year macroeconomics class to achieve the following objectives:

  • To provide students with a historical perspective of gold in India.
  • To help them identify the determinants of the demand for gold in India, analyze these determinants using relevant data, and critically evaluate gold as an investment choice.
  • To help students understand the impact of gold demand on India’s trade balance and current account deficit.
  • To highlight the differences between India and rest of the world with respect to the economics of gold.

CasesJain, Tarun; Ray, Rohini . "Search Costs and Market Efficiency in Emerging Economies", 2016Read Description >Close >Discipline: Economics
Industry: Fishing
Length: 5p
Subjects covered: Communication technologies; Economic theory; Economics; Managerial economics; Price discrimination
Publication Date: March 29, 2016

This note summarizes recent research on how information technology (such as mobile phones or internet) can be used to reduce costs associated with searching for prices, as well as the associated increases in social welfare.

Learning objective: 
The note is useful for courses that discuss the role of information technology in emerging market settings. 

CasesChittoor, Raveendra; Shah, Geetika . "Azim Premji Foundation - Bringing Professional Excellence to Philanthropy", 2016Read Description >Close >Discipline: Strategy
Length: 21p
Subjects covered: Education; Nonprofit organizations; Social enterprise; Social services; Strategic philanthropy; Strategy; Trusts
Publication Date: March 31, 2016

Set in April 2014, this case explores some of the important questions confronting Dileep Ranjekar and Anurag Behar, CEOs of the Azim Premji Foundation, which had entered the second decade of its existence with fresh plans and renewed vigor. Ranjekar and Behar had evolved an organizational strategy, after carefully reflecting on the Foundation's past work, that was characterized by the idea of working in an "institutional" mode and not merely in a "programmatic" mode. This meant establishing a long-term presence in the places where the Foundation worked (i.e., disadvantaged districts in the country), and engaging on a continuous and long-term basis with the public education system to facilitate change. Given the trajectory that the management team had set for the Foundation, it was constantly faced with issues related to finding the right people with the required skill sets and mindset, finding field staff to overcome the challenges of working in difficult, far-flung places, and scaling up at the right speed to achieve the desired reach and outcomes. Documenting the evolution and growth of the Foundation, the case brings to light some of the key challenges it faced in scaling up. The case highlights some of the challenges of building a large, professionally managed not-for-profit and the strategic decisions that have to be made to grow it into a sustainable organization.

Learning objective: 
The case would fit well in courses at the MBA level and in other Master's and executive level programs on business strategy, nonprofit management, education management and service management. The case introduces the reader to the structural, monetary, capacity and human resource related concerns and, to some extent, the legal concerns of nonprofits and the restrictions they face when they plan the scaling up of their organizations.

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