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Results
The debut event of the ISB Case Competition started four months ago with the objective of creating a collection of high quality, internationally benchmarked teaching cases about businesses in India. Overwhelming participation from 170 AIMS-affiliated B-schools across India, final submission of 70 relevant and challenging cases by Indian B-school faculty, intense competition, astute guidance from the Centre at ISB, invaluable feedback and precise analysis by our panel of judges - And here we have with us the deserving list of top 10 cases.
ISB Case Writing Competition 2010 - List of Top 10 Case Studies
| Rank |
Title of the Case Study
|
Faculty Author |
Business School |
|
1
|
PEPSI-BASIX Partnership: Promoting Livelihoods through Contract Farming of Potato in Jharkhand India |
Gita Bajaj and Neelu Bhullar |
Management Development Institute (MDI), Gurgaon |
| 2 |
Dr Amita Joshi at Samuel Drugs |
Anup K Singh |
International Management Institute(IMI), New Delhi |
| 3 |
ABC Energy Limited - Culture and Formalization
|
Rajen K Gupta |
Management Development Institute (MDI), Gurgaon |
| 4 |
The Goli Vada Pav Story So Far |
Sonia Mehrotra |
Vaishnav College for Women, Chennai |
| 5 |
Managing Customer Relationships in Offshore Outsourcing: A Case Study of an Israeli Consulting Firm B2Bcs (Creative Solutions)
|
Sangeeta Bhardwaj |
Management Development Institute (MDI), Gurgaon |
| 6 |
Microsoft's Go-To-Market Strategy for Azure in India
|
Deepa Mani |
Indian School of Business (ISB), Hyderabad |
| 7 |
Marketing Health Insurance for BoP Population: Krupa Arogya Suraksha
|
S R Asokan |
Institute of Rural Management Anand (IRMA) |
| 8 |
HR as Transformation Partner: The Case of Maruti Suzuki India Ltd.
|
Asha Bhandarker |
Management Development Institute (MDI), Gurgaon |
| 9 |
Bosch Group in India: Challenges in aligning with the changes in the global organisation
|
Abhoy K Ojha |
Indian Institute of Management (IIM), Bangalore |
| 10 |
Impulsesoft – 'Music in the Air'
|
K Balakrishnan |
Asian School of Business, Trivandrum |
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Prizes and Recognitions
For the Top Two Winners:
First Prize Rs 50,000 |
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Second Prize Rs 25,000 |
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In addition to the cash award, the top two winners (Principal Case Authors) are invited to present their case at the AIMS Annual Management Education Convention, August 2010. They will also participate in the Convention as invited guests, and in addition to local hospitality, will be reimbursed AC (II) return fare by the shortest route.
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All the top 10 cases now have a chance to be mentored and developed by the ISB-Ivey team, to facilitate their being published as a ISB-Ivey co-branded case study.
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Principal Case Authors of top 5 cases will be invited to attend the next Case Writing Workshop, organised by the ISB Centre for Case Development in November, 2010.
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Abstracts of the 10 top winning cases will be published on the homepage of Centre for Case Development, ISB.
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All participants, whose case studies met with Competition Guidelines, will receive participation certificates, in addition to detailed feedback about their cases.
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