Pooja was working as an auditor for almost a year when she quit and set out to set up my own venture. After spending around 8 months on product development and studying various forms of alternative medicines she established Livefree Cosmetics. At present, Livefree Cosmetics houses - Terra, an organic beauty and lifestyle product line and 2 salons - Haute! Further she holds a patent in a hair lotion that delays hair aging and acts a hair sunscreen. Apart from working on her ventures, she enjoys writing, slamdunk poetry, singing and theatre.