The Behavioural Lab

The Indian School of Business Behavioural Laboratory (ISB-BL) was initiated as a collaborative venture between the Indian School of Business, Hyderabad Campus and the Wharton School of Business at the University of Pennsylvania in the year 2008.

The ISB-BL has built its own resources and extended its  relationship to other partner schools of ISB in due course. The Lab assists in the conduct of behavioural research on business and management-related topics by faculty members at ISB , Kellogg’s school of management, Wharton Business School and INSEAD.
 
Mission

The goal of the ISBBL is to enhance research productivity and intellectual growth by facilitating high quality research by the faculty members of the Indian School of Business and its partner schools

The Indian School of Business Behavioural Lab offers the following services:

  • A Behavioural Lab with 12 computers connected to the Internet, located at the ISB Campus, for administering online research studies and experimental research. The lab can also arrange for transportation of research subjects from the Behavioural Lab subject pool to the computer lab as required.
  • Assists in administering paper and pencil based surveys and research studies outside the lab.
  • Obtains and maintains the necessary subject pool by collaborating with schools/colleges/universities and nearby companies and collecting data as per the research requirement.