Previous Research

2012 - Ongoing Research stuides
  • Research Study by Professor Sudipt Roy and Jagrook Dawra(Post Doctoral Fellow):
    Professor Sudipt Roy and Jagrook Dawra are working with Behavioural Lab on Grocery Shopping Behaviour, pilot study has been done by the Behavioural Lab and the study is in progress.
  • Research Study by Professor Sridhar Samu and Professor Piyush Kumar on Brand Portfolio.
  • Research Study by Professor Sridhar Samu and Professor Piyush Kumar on Gender Biases in Service Industry
  • Research Study by Professor Sridhar Samu and Professor Shanker Krishnan on Effects of negative internal or external events on brand evaluation
  • Research Study by Professor Sridhar Samu and Professor Piyush Kumar on Product discounts
  • Research Study by Professor Sridhar Samu and Mr. Ambi MG Parameswaran Effect of religiosity on buying behaviour
  • Research Study by Professor Sridhar Samu and Professor Tanuka Ghoshal on Entertainment(Movies)- evaluation of experience; expertise verses enjoyment
2011
  • Research Study on Mobile Number Portability
    Currently working on the Research study on Mobile Number portability by Professors Sridhar Samu, Tanuka Ghoshal, Sudhir Voleti, and Sudipt Roy.
     
  • Research Study by Professor Tanuka Ghoshal
    Professor Tanuka Ghoshal , presented a Poster at the Association of Consumer Behaviour (ACR) conference; St. Louis, October 2011(Shaping Product Perceptions; Tanuka Ghoshal, Peter Boatwright and Dilip Soman) and also will be presenting a Paper at the Marketing Science Conference; Boston, June 2012, ( The Self and Product Curvature; Tanuka Ghoshal, Peter Boatwright and Dilip Soman)
     
  • Research Study by Professor Manish Gangwar:
    Professor Manish Gangwar has worked on a research study on Celebrity endorsements in advertisements.
2010
  • Research Study on Intertemporal Consumption by Professor Sridhar Samu and by Professor Dipankar
    This is a research to study how women (who earn Rs.100 or less than Rs.100) plan their expenditures with limited resources within a time frame in which the expenditure occurs.

    We attempt to study Living and consumption, purchase processes, understand budgeting and control, savings, investments, debts among women in poverty and will try to asses the deficient area in their decision making process.

    The outcome of the study would suggest them better ways to decide in terms of Savings and Consumption which can bring about improvement in their thinking process, and help them to decide better.
    This is a qualitative study which involves in depth interviews of 40 minutes each of about 350 respondents.
    The tie-up with Byrraju Foundation is in this regard.
     
  • Research Study by Professor Praveen Kopalle
    The purpose of this study is to systematically assess how a consumer’s belief in karma would impact their expectations for new products. The category of study is car tires. In this context, we measure subjects’ expectations and satisfaction with respect to a new brand of tires. The study was administered to 250 students which takes about 30 minutes

    Professor Praveen Kopalle, Tuck School of Business at Dartmouth, was a visiting Scholar at the Indian School of Business, in April 2009. His research study is on customer expectation, satisfaction and Culture, The effects of ‘Belief in Karma’ in India. This paper has been accepted for publication in the Journal of Consumer Research
     
  • Research Study by Professor Sridhar Samu
    This study requires subjects to read some information related to the introduction of new products and brand and then fill out surveys indicating their attitudes towards certain brand names. The study was administered to 250 students.
     
  • Research Study by Professor Sridhar Samu
    Professor Sridhar Samu’s research study (Pilot Study) on Mobile phone versus Two wheeler brands.
     
  • Research Study by Professor Sridhar Samu
    Professor Sridhar Samu’s research study on Consumer Decision Making on Choice of Mobile phone.
2009
  • Research Study on Brand Portfolio by Professor Sridhar Samu and by Professor Piyush Kumar.
    The Research study is on how do consumers respond to portfolio of brands given that there are different ways of building same set of brands. The study examined six different methods through which same portfolio can be achieved. This is a study administered to 450 students across different colleges in Hyderabad , and the study has taken roughly 45 minutes to complete.
     
  • Research Study on Perceptions of Brand by Professor Sridhar Samu
    The Study is about how does perception of a brand change when certain features are deleted from a brand. This study was administered to 120 students at colleges in Hyderabad, the study took about 25- 30 minutes.
     
  • Research Study on Mortality Salience by Professor Sridhar Samu and by Professor Joydeep 
    This is a qualitative study administered twice to 6 respondents (women employees of Green Earth) at ISB to study on effect of peoples responses to Materialistic things, the study took about 20 minutes to recording time.
     
  • Research Study on Female Contraceptives by Ajay Singh (Post Doc )
    This a research study on Female contraceptives administered to married working women at ISB for student Spouses and at Colleges in Hyderabad, the study took about 30 minutes.
     
  • Research Study by ELP 01 students of Class of 09 as a part of their ELP project.
    We have distributed deodorants to about 100 odd students. For each student whom we gave the product we took their details. We asked them to use the product for a couple of days. It took us roughly two hours to distribute the products and about 30 minutes to get the survey done. We went back to the campus after 2 days and then administered a survey for the people who took the deodorant earlier. The study was administered to students of women’s college since the product was deodorant for women.
     
  • Research study by Professor Sridhar Samu and Ajay Abraham ( Academic Associate)
    The aim of the study is to understand and to define the concept of “fit” in consumer evaluations. The study was administered to 120 students and required about 30 minutes to complete the study.