My current research focuses on the interface between the firm’s marketing capabilities and innovation outcomes. My research explores questions like: What is the role of marketing in how firms profit from innovation? How do top management’s actions and behaviour affect marketing and innovation capabilities of the firm? In order to investigate these research questions, I integrate perceptual data from CEOs and CMOs (Chief Marketing Officers) on firm capabilities and strategies with objective innovation and performance indicators. I use a variety of quantitative methodologies including structural equation modeling, partial least squares, and econometric modeling. Prior to the PhD, I worked in industry in different capacities as COO, EA to the MD and software engineer.
Ph D (Marketing), Iowa State University
PGPM, Great Lakes Institute of Management
BE (Computer Science), P.S.G Tech
Ramaswami N Sridhar, Arunachalam, S. (2016) "Divided Attitudinal Loyalty and Customer Value : Role of Dealers in an Indirect Channel.", Journal of the Academy of Marketing Science