Working Papers

Working PapersGhoshal, Tanuka., Gill, Tripat. "A Theory of Cultural Stereotypes: Prevalence and Implications of the Fair-Skin Bias in India "
Working PapersGhoshal, Tanuka., Batra, Rishtee Kumar., Belk, Russell W. "An Ethnographic Investigation of Flamboyance and Subtlety in Sensory Choices in India"Centre for Emerging Markets Solutions
Working PapersGhoshal, Tanuka., Batra, Rishtee Kumar., Belk, Russell W. "Cultural Capital and Taste Distinctions in Urban India"Centre for Emerging Markets Solutions
Working PapersGhoshal, Tanuka., Batra, Rishtee Kumar., Chattopadhyay, Amitava. "Product Curvature: A Theory of Self Concept"
Working PapersGhoshal, Tanuka., Boatwright, Peter.,Cagan, Jonathan.,Mathur, Pragya. "Under What Conditions does External Packaging Aesthetics Affect Product Evaluations?"
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