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Manish Gangwar
Assistant Professor
Area: Marketing
Affiliation: Indian School of Business
Email:  Manish_Gangwar@isb.edu
Personal Webpage:http://www.isb.edu/faculty/Manish_Gangwar/
Education

PhD     Marketing         The University of Texas at Dallas, 2009
MS Engineering University of Kentucky, 2004
BE Engineering IIT Roorkee, 1994

 
Research Interests
  •  Quantitative Marketing
 
Selected Publications
  • With P Goodrum, "The Effect of Time on Safety Incentive Programs in Construction," Journal of Construction Management and Economics, 23(8), 2005
  • With P Goodrum, "The Relationship Between Changes in Equipment Technology and Wages in the US Construction Industry," Journal of Construction Management and Economics, 22(3), 2004
  • With P Goodrum, "The Effectiveness of Safety Incentives in Construction," ASSE Journal of Professional Safety, July 2004
 
Working Papers
  • With Q Zhang and P B Seetharaman, "Store loyalty as category specific trait – what drives it?" under review at Quantitative Marketing and Economics  
  • With N Kumar and R Rao, "Quantifying Loss due to Consumer Stockpiling"
  • With N Kumar, " Pricing Strategies: When and Why to Offer Shallow or Deep Discounts?"
 
Academic Experience
  • Instructor, Principles of Marketing, The University of Texas at Dallas, 2007-2009
  • Instructor, New Product Management, Indian School of Business, 2009
 
Achievements and Awards
  • AMA Sheth Doctoral Consortium Fellow 2008
  • INFORMS Doctoral Consortium Fellow 2008
  • Theory Rich Marketing Modeling Workshop Fellow 2007
  • University of Houston Doctoral Symposium Fellow 2007
  • Recipient of C Michael Garver Fellowship at University of Kentucky 2002
 
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