| Education | |
| PhD |
Marketing |
New York University, New York, 1994 |
| PGDM |
|
Indian Institute of Management, Bangalore, 1988 |
| BE |
Mechanical |
Osmania University, Hyderabad, 1986 |
| | |
| Research Interests | |
- Customer Relationship Management, Customisation and targeting on the Internet, Social Network Modeling
- Bayesian Modeling
| | |
| Selected Publications | |
- With C Mela and S Neslin, “Customer Channel Migration,” Journal of Marketing Research, 2008
- With R Iyengar, and S Gupta, “A Model of Consumer Learning for Service Quality and Usage,” Journal of Marketing Research, 2007
- With S Deepak, and S Gupta, “Investigating Consumer Price Sensitivities across Categories,” Management Science, 2007
- With R Iyengar, “Semiparametric Thurstonian Models for Recurrent Choices: A Bayesian Analysis,” Psychometrika, 2006
- With M Lachaab, K Jedidi and A Trabelsi, “Modeling Preference Evolution in Discrete Choice Models: A Bayesian State-Space Approach,” Quantitative Marketing and Economics, 2006
| | |
| Academic Experience | |
- William T Dillard Professor of Marketing, 2009-present
- Professor of Marketing, Columbia University, 2003-2009
- Associate Professor with tenure, Columbia University, 2001-2003
- Associate Professor of Marketing, Columbia University, 1998- 2001
- Assistant Professor of Marketing, Columbia University, 1996 - 1998
- Assistant Professor of Marketing, The University of British Columbia, 1993 - 1996
- Instructor of Marketing, New York University, 1992 - 1993
| | |
| Other Professional Experience | |
- Marketing Executive, National Institute of Information Technology, India, 1988 – 1989
| | |
| Achievements and Awards | |
- Dean's Award for Teaching Excellence 2009
- Paul E Green Award, 2003
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