George Day
Geoffrey T Boisi Professor; Professor of Marketing; Co-Director, Mack Center for Technological Innovation;
Area: Marketing
Affiliation: The Wharton School, University of Pennsylvania

Email:

dayg@wharton.upenn.edu

Education

PhD	Columbia University	1968
MBA	University of Western Ontario, Canada	1962
BASc	University of British Columbia, Canada	1959

Course

Marketing Strategy

Research Interests

Marketing
The Management of Emerging Technologies
Organic Growth and Innovation
Competitive Strategies in Global Markets

Selected Publications

Authored sixteen books in the areas of Marketing and Strategic Management
With Paul Schoemaker "Peripheral Vision: Detecting the Weak Signals that Can Make or Break Your Company", 2006

Working Papers

With Christine Moorman “Strategy from the Outside-In: Profiting from Customer Value”

Academic Experience

Director, Huntsman Center for Global Competition and Innovation, 2001-present.
Professor, University of Toronto; International Management Development Institute (IMEDE) Switzerland; Stanford University; University of Western Ontario, Canada.
Visiting faculty: Massachusetts Institute of Technology; Harvard University, London Business School.

Other Professional Experience

Consultant to numerous corporations such as General Electric, IBM, Metropolitan Life, Unilever,E I DuPont de Nemours, W L Gore and Associates, Coca-Cola, Boeing, LG Corp., Best Buy and Medtronic
Chairman of the American Marketing Association

Achievements and Awards

Won ten best article awards, and two of these articles were among the top 25 most influential articles in marketing science in the past 25 years
Honored with the Charles Coolidge Parlin Award in 1994
The Paul D Converse Award in 1996
The Sheth Foundation award in 2003
The Mahajan Award for career contributions to strategy in 2001
AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award, in 2003

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