Curriculum

Participants of the AMPH will take taught courses of 15 credits and an Action Leaning Project of 1 credit. The courses are designed to offer a comprehensive learning of management principles in healthcare delivery.

 
Fundamentals
  • Financial Management of the Healthcare Organisation
  • Healthcare IT
  • Legal Aspects of Healthcare Management
  • Managerial Health Economics
  • Marketing Management in Healthcare Organisations
  • People Management in Healthcare Organisations
  • Process Excellence in Healthcare Organisations
  • Responsible Leadership
 
Advanced
  • Business Negotiations
  • Designing a Patient-centric Organisation
  • Designing and Managing Effective Healthcare Delivery Systems
  • Healthcare Entrepreneurship
  • Strategic Thinking in Healthcare Organisations
 
Action Learning Project
Leadership in Healthcare Organisations
This course help participants craft their leadership journey going forward, using fundamental but practical ideas around leading organisations, leading teams and leading self. The course will not only introduce some theoretical foundations of leadership thinking and research, but also help participants understand their own leadership traits and strengths and launch the process of transforming themselves into better leaders. The course allows participants to identify their personality and personal traits both positive and negative and develop an action plan to grow as leaders. The course explores techniques used by various leaders to improve their presence, impact and etiquette.
Managerial Health Economics
Healthcare is a sector that deviates from the standard economic model of perfect competition, and this course will dwell on when, why and how this occurs. The course will introduce students to key economic concepts in the healthcare sector, including healthcare delivery and health insurance. The course will also explore the role of the government and the market in correcting potential market inefficiencies. The course will also address how to use economics concepts in decision-making in the healthcare environment.
Operations Management
Operations Management is concerned with the design, planning and control of an organization’s processes with the objective of creating and delivering products and services to customers and improving process and supply chain performance. This course will provide a critical understanding of operations management concepts that yield a competitive advantage through operational excellence. 
Healthcare Information Technology
This course explores the healthcare information technology planning and management issues faced by decision makers in healthcare organizations. It provides frameworks for understanding the types of information systems prevalent, evaluating strategies related to health IT investments, and understanding the ramifications of payment systems and privacy standards in shaping how health IT is used. Case studies and discussions are employed to illustrate managerial thought processes. The evolving use of health IT in the United States and India will be explored, and the opportunities for both nations to learn from each other will be highlighted.
Financial Management
The objective of this course is to enable learners to understand the fundamental concepts of Finance and how business decisions impact value creation in a healthcare organization. The course will cover the basic concepts of Finance – financial statements and ratios – in the context of the healthcare environment. Subsequently, the course will dwell on the concept of financial value creation as a benchmark for all decisions – operating, investment and financing. Emphasis will be made on sources of value creation and the interdependent drivers of value creation. Different tools for measuring value creation (like discounted cash flow analysis) will also be covered. 
Strategic Thinking in Healthcare Organisations
The healthcare services industry is undergoing rapid change in India: newer delivery models are emerging, entrepreneurship is booming, and investments are flowing in. Managers and leaders in the sector therefore face the challenges of a changing business landscape. Understanding and managing uncertainty by building and implementing strategies is a critical aspect of it. This course will acquaint participants with different aspects of strategic thinking. The course will address various aspects of strategy formulation and types of strategies, and introduce learners to various strategic analysis tools. The course will also introduce frameworks to enable strategy execution, and address challenges related to strategy execution.
    
Marketing Management in Healthcare Organisations

This course teaches the fundamentals of marketing management with a special emphasis on services marketing in healthcare. The course will deal with patient-population segmentation, customer relationship management, strategy and tactics of pricing clinical services, healthcare services marketing and sales, positioning and differentiating hospital services.  It also touches upon various developments in marketing such as web marketing, social media marketing and online marketing. 

Health, Society and Ethics
This course deliberates on societal and ethical issues a healthcare services organization needs to be aware, and their responsibility thereof. This discussion is particularly important in the context of contemporary health challenges and raises and addresses difficult questions in areas such as balancing profit with serving patients, providing charity care, conflict of interest, equal treatment especially in the context of donors, VIP patients etc.
Business Negotiations
This course highlights the components of an effective negotiation and enables learners to analyze their own behaviour in negotiations. The course will be largely experiential, providing the opportunity to develop skills by participating in negotiations and integrating personal experiences with the principles presented in class exercises. Integrating concepts of ‘action learning’, the course enables learners to explore their skills and shortcomings as a negotiator. Negotiation exercises will provide opportunities to attempt strategies and tactics in a low-risk environment to learn about oneself and respond in specific negotiation situations. The course helps learners apply the cumulative knowledge gained in the classroom through practical applications.
Legal Aspects in a Healthcare Organisation
This course gives an overview of the prevailing laws and regulations affecting healthcare in India with an objective of equipping healthcare services managers in the medico-legal environment. 
Business Model Innovation
Healthcare is expensive and therefore inaccessible to many. Healthcare professionals will have to relooking at how healthcare in delivered currently, and explore newer models of delivery to address this issue. This course will explore emerging, newer and possibly disruptive ways of delivering healthcare that can reduce the cost of healthcare, improve access and bring in patient-centricity.  
Creating and Managing a Patient-centric Organization
It has become critical for organizations to forge a deeper relationship with their customers. This is even more critical in the context of healthcare and there has been an emergence of the concept of patient-centricity. This course will define what a patient-centric organization is, and what their goals are and how to orient physicians and staff to the goals of a patient-centric organization. The course will also explore how relationships can be forged with communities and patients, how to communicate with them, how to establish effective care plans, how to assess outcomes and how to follow-through with patients. 
People Management in Healthcare Organisations
A healthcare services organization deals with a diverse set of co-workers: clinician-consultants, staff-doctors, nursing staff, equipment operators, management and administrative staff. This course will teach the principles of human resource management in this diverse context; how to understand the needs of each of these groups in order to recruit, develop and manage them. Participants will also spend substantial time in understand the expectations of the clinicians, how to develop a relationship with them and how engage with them.
Designing and Managing Effective Healthcare Delivery Systems
This course will begin by introducing the students to three dimensions of performance of a healthcare system: cost, quality, and access. This will be followed by the study of a variety of healthcare delivery systems with equal emphasis on secondary care (hospitals), primary care (clinics), and public health (community-based). The main pursuit in the course will be to shine light on specific operations concepts and principles that can result in the effective design and management of the healthcare delivery system. The course will also touch upon the role of other stakeholders involved in the delivery of care, such as insurance companies, pharmaceutical companies and developers of medical devices.