Evaluation Process

The criteria that will be used for evaluating the business plans are primarily the following :

Social Business Context

• Criticality of the social need being addressed
  
  
• Market size and attractiveness

Business Plan and Innovativeness

• Uniqueness of the idea/ solution
  
  
• Advantages of the proposed solution over the ones available at present
  
  
• Go-to-Market strategies
  

Financial Sustainability and Profitability

• Is the business idea sustainable?
  
  
• Investment and other resources required

Social Impact

• Measurable social impact of this idea
  
  
• Qualitative social impact

Executive Summary

• Quality of the executive summary (clarity and completeness)