Speaker Profiles 

Joy Bhattacharya
CEO, IPL Kolkatta Knight Riders

Joy Bhattacharya is the Founder Director of Kolkata Knight Riders. This association started when he designed an IPL bidding system for them along with two auction theory specialists from ISI. Among other things, he helps with team design, represents them in the media and oversees their marketing and web content.

He also consults as Temple Media with both content and marketing organisations. The content consultancy is with the likes of Ignitee Sports, Synergy Adlabs and Tangerine. On the other end of the spectrum, he consults with Perfetti and GSK on creating advertiser funded media properties and investments in sporting properties. He was the head of programming for both the History Channel and National Geographic channel for South Asia, and was ESPN Star Sports' first Indian Head of Production.

Within the media realm, his specialty areas have been sport, game and quiz shows, and documentaries/reality shows. He has written for India Today, Business today, Man's World, Economic Times and the Hindustan Times.  He has also presented shows for Business Today and the Hindustan Times.
Joy has a degree in Maths and a Masters in Computer Applications from Jadavpur University, which probably explains the passion with ratings and fantasy sport.

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Jaspreet Bindra 
Regional Director(India), Entertainment & Devices, Microsoft

Jaspreet Bindra, Regional Director of the Entertainment & Devices Division, Microsoft India is an avid quizzer and has the unique honour of winning the Brand Equity Quiz thrice, in 1995, 1997 and 2004. In his current role, he will be spearheading Microsoft India’s Entertainment & Devices Division strategy, as well as marketing and sales efforts for Microsoft’s Hardware products (primarily input devices i.e. mice and keyboards), Gaming (Xbox 360 and games) and Home Productivity software divisions.

Bindra was also the Vice Chairman of the Internet and Mobile Association of India (IAMAI) in 2007. He has 15 years of experience in sales and marketing, product and business management across retail, internet, telecom and FMCG. Prior to joining Microsoft, he worked with the Tata Group. Bindra was a part of the Tata Administrative Services (TAS), and held senior sales, marketing and general business management positions in the telecom, internet and consumer companies within the group. He was formerly the Chief Operating Officer at Baazee.com – now known as eBay India

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Rajaram Narayanan
Vice President, Lakme and Hair Care, Hindustan Unilever Ltd

Educated as an Engineer and a MBA, Rajaram (Raja) joined Unilever in India in 1992. He has spent the last 16 years in assignments covering marketing, sales and exports in India and overseas. His experience in Unilever has been across Foods, Tea, Personal Care categories and recently, Lakme.

For over 2 years (2004-2006), he was Unilever’s Regional Category Director based in Indonesia, responsible for the Oral Care business in Asia. He was also a member of the Unilever Global Brand Team on Signal and Close-Up toothpaste. He returned to Hindustan Unilever and was appointed Vice-President Lakme and Haircare in May 2008. Apart from his business responsibility, he leads the corporate initiative on building capability and marketing excellence amongst HUL managers. 
 

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Deepika Warrier
Director- Marketing, Snacks Division, Pepsico India Holdings

Deepika is the VP-Marketing for PepsiCo India Foods (Frito-Lay Division). She joined PepsiCo India Foods in July 2000 and held various senior brand management and new business development roles in the company. She moved to PepsiCo’s scale food business in Mexico (Sabritas) in end 2005, as Marketing Director and worked on strategic innovation projects & scale brands like Doritos and Cheetos.

Prior to PepsiCo, Deepika has worked in brand management, insights and advertising roles at Gillette, Ogilvy & Mather Advertising and Britannia Industries Ltd. Deepika is an alumnus of IIM Bangalore and Lady Shriram College, New Delhi.

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Saurabh Kanwar
Head, Content & Communication, Channel [v]

Educated as an Engineer-MBA, Saurabh Kanwar missed the tech boom because he thought media was the future. Even a stint at Wipro Infotech failed to open his eyes. So as the world figured out stock options, Kanwar figured out ways to convince his family that money wasn't everything, and marketing at MTV was spiritually enriching. Plus he got a lot of airline miles travelling on Roadies auditions. 

As the need to pay his EMIs became more urgent, he sought greener pastures, with Walt Disney Television, and then as Head of Marketing at Radio City. But with interest rates soaring, he's hoping that as Head of Content & Communication at Channel [v], he can con some banker to waive off his debts in exchange for a chance to be a VJ or something. Not very bright, but he is desperate.

Saurabh is thankfully married to a doctor, so he at least has easy access to fake medical certificates when he shirks work. They have 2 children, ages 5 and 3, whom Saurabh is already training for careers in investment banking. Saurabh can be reached at his email address, for donations. He accepts Visa and Mastercard, as well as Paypal.