Category prizes will be awarded to cases that address specific, designated topics within the focus areas described below. (For a complete list of Case Categories, please see Participation form.)
Cases that cover any of the several aspects of entrepreneurs or the entrepreneurship ecosystem. Cases on entrepreneurs could be on the motivational aspects of entrepreneurship, financing challenges, new product development, technology and innovation, technology commercialisation, and ethical and responsible entrepreneurship and can cover one or more aspects of entrepreneurship. Cases that explore the above dimensions, which lead to the transformation of business models and drive socio-economic impact, are welcome.
Cases that address the analysis of marketing topics such as consumer behaviour, target markets, adaptation of products to markets, marketing research, channels of distribution, pricing policy and marketing communications, including advertising and social networking.
IMPORTANT: Cases evaluated for any of the category prizes are also eligible for the overall winner prize. However, if a winning case in a category emerges as the overall winner, it will not be eligible for both prizes. That case will be declared the overall winner and the next best case within that category will be declared the winner for that category.