Contents
From the editor’s desk




Cover Story:
Marketing – The
Changing Face


The 86 Percent Solution
– Destination India


The Nanosecond Culture





Online Consumer Behaviour and its Implications for Firm’s  Strategies




Brand Building: The Next Big
Distributed Knowledge Process


The Changing Face of Marketing



ISB Insight Special: Marshall Goldsmith Interview




Challenges of Sustainable
Development in New India


Beyond Microfinance, Towards M-Finance
Towards Multisourcing


Pioneering Executive Coaching in India


The Great Turnaround of Indian Railways


Class Notes with Professor Amit Bubna


The Stage for Corporate Theatre


Creating a Barista of Cinemas

ISB Happenings

Book Review

Main Page
 
 
         
 
A cross-section of the huge gathering at the ISB during Jeffrey Sachs’ address
 
 
“I have undoubted confidence in this country. Seeing what economic reform and business leadership together can do, is inspiring for the world. I believe that India is going to solve all the problems.”
 
 

idea of capturing carbon dioxide produced at a power plant, putting it into a pipeline, deep underground.

What needs to be done is to demonstrate the feasibility of this carbon capture and sequestration technology, not as a magic bullet, but as a vital component of a broader portfolio. And then, create a set of economic incentives – both regulatory and taxed – so that new power plants are compelled in essence to adopt this technology over time.

I have undoubted confidence in this country. Seeing what economic reform and business leadership together can do, is inspiring for the world. I believe that India is going to solve all the problems I discussed, and is also going to be a role model for places on earth, like Africa, which are the hardest of all the sustainable development challenges on the planet.

 

 

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