Dear Reader,
Marketing is a favourite subject amongst B-school students and the media. It’s colourful,
exciting, and touches people’s lives tangibly, everyday. With various new media to
influence people with, Marketing is growing more and more complex. The demographics
of the ‘bottom of the pyramid’ and the emerging markets, along with the World Wide Web,
have made a marketer’s life extremely diffi cult. We bring the views of our faculty experts
to you, neatly packaged and stamped world–class, as they are all top-notch researchers
and academicians from some of the leading B-schools around the world.
We have had some senior visitors to the ISB of late – Professor Jeffrey Sachs, Dean
Dipak Jain from Kellogg, ISB’s ex-Dean, Professor Vijay Mahajan, and many reputed
academicians who attended the international Finance Conference held at the ISB. We
bring some of them in this issue and promise to share expert opinions from the others
in the next issue.
India is a land of gurus. Yet, an Executive Coach has never before been a part of the CEO’s
resource to turn to as a mentor from time to time. The Centre for Executive Education
took a bold step in offering Executive Coaching as a special course for would-be coaches
and invited Marshall Goldsmith, one of the best Executive Coaches to have coached
CEOs of leading Fortune 500 companies, as the teacher-coach. Little wonder then that
the course got oversubscribed in no time, proving that there has been a long felt need for
coaching CEOs to do better. We feature an exclusive interview with Goldsmith, who has
many mantras from Buddhism for us to practice in our daily lives.
To add spice, we share the experience of the ISB students exploring Salsa, theatre, and
films.
We welcome your feedback, as always. So, please email me at
editor_insight@isb.edu
Bhuvana Ramalingam
Editor |
