Contents
From the editor’s desk




Cover Story:
Marketing – The
Changing Face


The 86 Percent Solution
– Destination India


The Nanosecond Culture





Online Consumer Behaviour and its Implications for Firm’s  Strategies




Brand Building: The Next Big
Distributed Knowledge Process


The Changing Face of Marketing



ISB Insight Special: Marshall Goldsmith Interview




Challenges of Sustainable
Development in New India


Beyond Microfinance, Towards M-Finance
Towards Multisourcing


Pioneering Executive Coaching in India


The Great Turnaround of Indian Railways


Class Notes with Professor Amit Bubna


The Stage for Corporate Theatre


Creating a Barista of Cinemas

ISB Happenings

Book Review

Main Page
 
 
 
         
Professor Vijay Mahajan, after planting a sapling at the ISB on World Environment Day.
 
Professor M Rammohan Rao, Dean, ISB
 

 
ISB Goes Green
This year ISB celebrated World Environment Day with a mass tree plantation programme. The entire ISB community joined in to do their bit to make the world a greener place.

The event saw energetic faculty members, staff, students, spouses, and little children, planting saplings in hope of a healthy tomorrow. Indeed an excellent opportunity to contribute to one of the good causes the ISB strives for.

ISB Dean is Director GMAC
Professor M Rammohan Rao, Dean, ISB, has been elected to the Board of Directors of the Graduate Management Admission Council (GMAC) for a three year term, starting from July 1, 2007.

Amongst other key roles and responsibilities, the Board of Directors is expected to develop and implement strategic plans that leverage the Council’s core competencies and focus on service to GMAC constituents. The Board is also responsible for developing policies which ensure effective legal, ethical, and financial operations of the organisation.

 

Just Salsa!

Nowadays, the School Atrium wears a different hue, as the Salsa wave sweeps the campus. The air resounds with vibrant Latino beats, as eager Salseros – students, spouses, and faculty at the ISB – fall in rhythm with the Salsa magic.

What started as an initiative by a couple of dance enthusiasts on campus, soon became a rage, a statement. Students admit it is a complete package of togetherness, creativity and love for dance, all which is going to last a lifetime. The sight of young leaders of tomorrow, falling in step with the tunes of Salsa, is awe-inspiring.

For some, the dance is just an excuse to meet, connect, and go beyond assignments, scores, and exams. Some find it therapeutic and a few cherish a secret desire to do a stage performance one day.
Salsa brings home a tip to all the future leaders and path-breakers at the ISB – ‘See Salsa with your soul, not the mind.’

Students at the ISB falling in step with Salsa        
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