Contents
From the editor’s desk




Cover Story:
Marketing – The
Changing Face


The 86 Percent Solution
– Destination India


The Nanosecond Culture





Online Consumer Behaviour and its Implications for Firm’s  Strategies




Brand Building: The Next Big
Distributed Knowledge Process


The Changing Face of Marketing



ISB Insight Special: Marshall Goldsmith Interview




Challenges of Sustainable
Development in New India


Beyond Microfinance, Towards M-Finance
Towards Multisourcing


Pioneering Executive Coaching in India


The Great Turnaround of Indian Railways


Class Notes with Professor Amit Bubna


The Stage for Corporate Theatre


Creating a Barista of Cinemas

ISB Happenings

Book Review

Main Page
 
 
         
 
ISB service providers felicitated during Sahayak Divas
 
JJ Irani, Director, Tata Sons, at the ISB
 
A volunteer donating blood during a blood donation camp at the ISB
 
Wharton undergrads at the ISB
 

 
Celebrating Sahayak Divas
On Sahayak Divas, close to two hundred service providers of the ISB community were felicitated for their round-the-year effort in maintaining world class facilities at the ISB. The Sahayaks help maintain an impeccable campus, comparable with the best in the world. In a small honorary function held at the ISB, prizes of appreciation were given away to all the Sahayaks.

Google Team Interacts with Students
The Global University Relations team from Google, headed by Director Yvonne Agyei, visited the ISB to interact with the student community. Some of the proposed areas of future interactions like speaker series, workshops to explore on what it takes to execute product development in the technology sector etc, were discussed.

JJ Irani Visits Campus
J J Irani, Director, Tata Sons Limited, was invited as the guest speaker for the Accelerated Management Programme, designed by the Centre for Executive Education (CEE) at the ISB. His take on ISB was simply – “They are fortunate, who come through these quarters.” The ISB, he said, was definitely one of the best amongst the 30 odd B-schools of reckon in the country.

A Talk on Identity Conflicts
Professor Hillel Levine, Founder

 

and President of the International Centre of Conciliation (ICfC), and Poonam Barua, Director of Public Affairs Management (PAMASIA), shared a talk with the students on the issues of global conflicts and their impact on business organisations. Levine urged students to come to the next level of confidence in resolving these conflicts by using the tools they have. “Do not just be managers, but be leaders and shape your environment,” he said.

Blood Donation Camp Sets Record
Enthusiasts of the Net Impact Club, at the ISB, organised a Blood Donation Camp on campus, where a total of 204 donors donated blood. The event registered record participation – exceeding all previous statistics, during similar camps held at the ISB. Donors poured in from the student community, spouses, staff members, and faculty members.

Wharton Undergrads Tour ISB
A group of undergraduates from The Wharton School visited the ISB, as part of the Wharton International Programme (WIP). Escorted by Amy Pollock, Director of Student Life, Wharton Undergrad Division, the students spent an educative and enriching time at the ISB. The School regularly hosts students form Wharton, Darden, Haas, Bocconi, Cox, Kenan Flagler, etc for different learning and exchange programmes

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