Contents
From the editor’s desk




Cover Story:
Marketing – The
Changing Face


The 86 Percent Solution
– Destination India


The Nanosecond Culture





Online Consumer Behaviour
and its Implications for Firm’ Strategies




Brand Building: The Next Big
Distributed Knowledge Process


The Changing Face of Marketing



ISB Insight Special: Marshall Goldsmith Interview
More...
 

ISB Insight team
Bhuvana Ramalingam
Mohan Chandran P
Varshaa Ratnaparke
Mrinal Kanti Ray
Monidipa Mukherjee
Madhavilatha G
Pallavi Dutt
Sulagna Bishoi

Design & Cover Illustration
Trapeze

Photography
Kasarla Visual Communications

Resources
Learning Resource Centre
at the ISB

Indian School of Business
Gachibowli, Hyderabad 500032, India
Phone: 91 40 23007000
Fax: 23007012
Email: editor_insight@isb.edu

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