Contents
From the editor’s desk




Cover Story:
Marketing – The
Changing Face


The 86 Percent Solution
– Destination India


The Nanosecond Culture





Online Consumer Behaviour and its Implications for Firm’s  Strategies




Brand Building: The Next Big
Distributed Knowledge Process


The Changing Face of Marketing



ISB Insight Special: Marshall Goldsmith Interview




Challenges of Sustainable
Development in New India


Beyond Microfinance, Towards M-Finance
Towards Multisourcing


Pioneering Executive Coaching in India


The Great Turnaround of Indian Railways


Class Notes with Professor Amit Bubna


The Stage for Corporate Theatre


Creating a Barista of Cinemas

ISB Happenings

Book Review

Main Page
 
 
         
Marshall Goldsmith teaching the Executive Coach aspirants at the ISB
 
 
 
“Executives should seek coaching when they feel that a change in behaviour – either for themselves or their team members – can make a significant difference in the long-term success of the organisation.”
 














 
that lead to our success can make it very difficult for us to change behaviour, and as difficult as it is to change our own behaviour, it is even more difficult to change others’ perception of our behaviour.” Goldsmith has been ranked by The Wall Street Journal as one of the top 10 executive educators. He is one of the foremost authorities on how to help leaders achieve positive, measurable changes in their own behaviour and in the behaviour of their people and teams.

The Pedagogy
Based on an empirically-tested method of executive coaching, Goldsmith devised a straightforward and highly effective process that has consistently delivered successful results across a large population of leaders in a broad spectrum of professions.

Goldsmith, during the programme, explained why leaders, who are becoming increasingly successful, can also face increased difficultly when they need to change. He discussed how the behaviour that led to their present level of success might not be the same behaviour that is needed to reach a higher level of success. Participants got to practice ‘feed forward’ – a positive, simple and focussed tool for development. Next, he shared the results of his research on leadership development that involved over 86,000 participants from eight major corporations. He also

 

communicated his proven ‘pay only for results’ coaching process and taught participants how to use new applications of coaching – such as peer coaching – that have been proven to create better leaders. Participants also took part in various team-building exercises and learnt about ‘team building without time wasting.’ Said participant Vicki Nicholson, Managing Director, CW Solution Private Ltd, and an Executive Coach herself, “What stood out was the simplicity of Marshall’s approach. I got to learn how easy it is to apply a process like this and make a difference in terms of people’s behaviour.” Prasheel Pardhe, Assistant VP, HR, at Bennett and Coleman, vouched, “Marshall gave us tips about a positive way of looking at life – managing it for oneself and for others.”

The Programme saw a host of important portfolio holders from companies such as Raymond Ltd., Aditya Birla Management Corporation Ltd., Godrej India Ltd., HDFC Bank, etc.

Goldsmith rated the group as “more focussed on education” and having “more respect for the educator.” He however detected the group’s shortcoming of “over -analysing and over - complicating simple matters.”

As a parting shot, Goldsmith personally signed copies of his new best-seller on leadership development, ‘What Got You Here Won’t Get You There,’ for each of the participant. Time to get there!

         
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