Contents
From the editor’s desk




Cover Story:
Marketing – The
Changing Face


The 86 Percent Solution
– Destination India


The Nanosecond Culture





Online Consumer Behaviour and its Implications for Firm’s  Strategies




Brand Building: The Next Big
Distributed Knowledge Process


The Changing Face of Marketing



ISB Insight Special: Marshall Goldsmith Interview




Challenges of Sustainable
Development in New India


Beyond Microfinance, Towards M-Finance
Towards Multisourcing


Pioneering Executive Coaching in India


The Great Turnaround of Indian Railways


Class Notes with Professor Amit Bubna


The Stage for Corporate Theatre


Creating a Barista of Cinemas

ISB Happenings

Book Review

Main Page
 
 
“India is changing the face of marketing by producing solutions that cater to the needs of consumers in developing countries, where 86 percent of the world population live.”
         
 
 
 
 
 
“Indian entrepreneurs, providers of 14 percent solutions hitherto, are fast emerging as dominant providers of solutions to the 86 percent world.”
 






 
organisations (NGOs) play a central role in development. Public-private partnerships (PPP), such as Emergency Management and Research Institute (EMRI), are critical in addressing social and economic challenges. EMRI (www.emri.in), started in April 2005, by the Raju brothers of Satyam Computers, provides comprehensive emergency management services (medical, police and fire emergencies) in the state of Andhra Pradesh (AP), India, using a single toll-free number (108). It receives an average of about 23,000 calls everyday, and takes an average of 15 minutes to reach the victim/site. EMRI deploys 380 state-of-the-art ambulances, catering to a population of about 80 million.

The Indian-made ambulance van used by EMRI is uniquely designed to handle 48 kinds of emergencies at an economical cost, and is equipped with latest and highly receptive communication equipment to
 

ensure patient and public safety. It contains extrication tools, fire extinguishers, rescue blankets, shovels, public address system, defibrillator, and five different kinds of stretchers. A unique feature of this ambulance includes an oxygen cylinder behind the driver’s seat. EMRI has leapfrogged the services offered to the developing world by entering into tie-ups with hospitals across AP. EMRI also tracks the patient’s status and records the number of lives saved. Unlike ‘911’ services of the US, EMRI also focusses on providing research and training to doctors, paramedics, and other medical personnel.

EMRI has proposed to increase the number of ambulance vans to about 500 by the end of September this year. Within just a year, EMRI has saved more than 13,000 lives.

By working together, EMRI and the Government of AP created a win-win

         
         
 
Page  1  2  3  4  5