Contents From the editor’s desk Cover Story: Marketing – The Changing Face The 86 Percent Solution – Destination India The Nanosecond Culture Online Consumer Behaviour and its Implications for Firm’s  Strategies Brand Building: The Next Big Distributed Knowledge Process The Changing Face of Marketing ISB Insight Special: Marshall Goldsmith Interview Challenges of Sustainable Development in New India Beyond Microfinance, Towards M-Finance Towards Multisourcing Pioneering Executive Coaching in India The Great Turnaround of Indian Railways Class Notes with Professor Amit Bubna The Stage for Corporate Theatre Creating a Barista of Cinemas ISB Happenings Book Review Main Page