Vijay Mahajan

Professor Vijay Mahajan was the Dean of the Indian School of Business (ISB) from June 2002 to June 2004. He currently holds the John P. Harbin Centennial Chair in Business in the McCombs School of Business, The University of Texas at Austin.   He also served as the Associate Dean of Research, Graduate School of Business, at The University of Texas at Austin from 1991-1994. He has consulted for both government and industry, and offered executive development programmes in the United States, Asia, Europe, and South America. 

Over the course of his career, Professor Mahajan has researched and written extensively on product diffusion, marketing strategy, and marketing research methodologies. His work appears in such top-tier academic journals as the Journal of Marketing Research, Journal of Marketing, Marketing Science, Management Science, and Harvard Business Review. He was the Editor of the Journal of Marketing Research, the leading research journal of the American Marketing Association (AMA), from 1995-1997. Professor Mahajan has given presentations at more than 80 universities and research institutions worldwide.

Professor Mahajan received his BTech at the Indian Institute of Technology at Kanpur and his M S in Chemical Engineering and PhD in Management from The University of Texas at Austin.

Achievements and Awards:

• Best research paper award from the Journal of Retailing (1982, 1985), the Journal of Marketing (Maynard Award, 1990), and the International Journal of Research in Marketing (Prentice Hall Award, 1995).
• CBA Foundation Award: in 1991 for Outstanding Research Contributions for his longtime contributions to the marketing discipline, and in 1996 for Research Excellence during the academic year from the Graduate School of Business at the University of Texas at Austin.
• American Marketing Association Charles Coolidge Parlin Marketing Research Award (1997), the oldest and most eminent award in the field, for distinguished academics and practitioners who have demonstrated leadership and sustained impact on the evolving profession of marketing. 
• AMA Marketing Research Special Interest Group Gilbert Churchill Award in 1999, recognizing lifetime achievement in marketing research.
• The AMA instituted in 2000 the Vijay Mahajan Award for Career Contributions to Marketing Strategy to be presented annually to an educator for sustained contributions to marketing strategy literature. His doctoral students, co-authors, and colleagues have endowed this award. 

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