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| Marketing and Communications Team |
The Marketing and Communications team is responsible for enhancing the ISB’s image through the production of publicity materials including publications, co-ordination of advertising and press coverage, and of corporate events.
Publications
The School’s publications including the prospectus, brochures, leaflets and course booklets, annual reports and other promotional material are produced by the Marketing and Communications team. The team has developed a set of brand guidelines that provide a framework for using the ISB logo and rules for printing of manuals. The aim is to ensure modern, contemporary use of imagery and design that is consistent across all material used and that strengthens the corporate look and feel of the School.
Media Interaction
The Marketing and Communications team manages relations between the institution and the media, acting as the first point of contact for media enquiries and issuing statements and news releases on behalf of the School. The team also monitors the national and local press for articles on the institution.
Public Relations
The Public Relations manager in the team focusses on relationship building, communicating the appropriate messages to the proper groups and managing the communication process between the School and its public. Relevant information regarding the School, its programmes, schedules, faculty and its background is conveyed to the media, prospective students, corporates and casual visitors.
Contact
Sriram Gopalakrishnan
Director – Marketing and Communications
Indian School of Business
email: Sriram_Gopalakrishnan@isb.edu
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