Competition Details

Advaita 2014


The ISB Retail Club and Advaita, in association with Van Heusen present to you - Trailblazers an inter b-school business case competition. Finalists from top B schools will battle it out while exchanging views with the distinguished jury members from the retail industry.  

For more details, please visit

Registrations open - 31st October
Round 1 Registrations Deadline - 6th November 12 AM
Round 1 Submission Deadline - 7th November 12 PM
Round 1 Shortlist Announcement - 9th to 12th November
On-campus Final Round (ISB Mohali) - 22nd and 23rd November

Competition Format
  • Round 1: Your application should consist of a brief executive summary for your idea in the form of 6 power point slides, that would cover the following
1. The Opportunity
  Customer pain points
  Latent or unmet need
  Is the need critical and are customers waiting
2. Your Solution
  Product/ service
  Benefit/ Value, Uniqueness
  Can patent/ copyright protection be available
3. Market Size Estimation
  Target segments, market size
  What each segment looks for
  Similar products/ services
   How does your offering compare
4. Expected level of investment and returns
 What are the resources required
 Investment requirement (approximate)
 Estimated sales, Net Profit (approximate)
5. Incorporating New Trends in retail Industry
Which new trend is being used
How will it help your idea
6. Extra Slide
 Any extra information that will make your case stronger

  • Only original business plans will be accepted. Any form of plagiarism will lead to immediate disqualification of the team.
  • Please Note: The name of the team should not appear anywhere except in the cover page of the document
  • Once your team has been selected for the final round, you will be given new set of instructions for the final presentation
Judging Criteria
The jury will consist of a panel of distinguished faculty members from ISB and external industry experts in the field of Retail. All Business plans will be judged on the below criteria
  • Originality of the idea
  • Feasibility of the plan & Extent of realistic assumptions
  • Analysis and research – Competitive Analysis, Risk Analysis etc.
  • Revenue Model
  • Final Presentation/Articulation of your idea
Important Deadlines

Registrations open - 31st October
Round 1 Registrations Deadline - 6th November 12 AM
Round 1 Submission Deadline - 7th November 12 PM
Round 1 Shortlist Announcement - 9th to 12th November
On-campus Final Round (ISB Mohali) - 22nd and 23rd November

For queries, please write to:
Apoorva Uppala
Mercado Lead

Sudhanshu Mukherjee
L&D Coordinator