As economies develop, manufacturers seek to invest more in design than they did before. It happened with Chinese electronics contract manufacturers (Sodhi and Tang, 2012). To have ‘well designed’ products, companies have to be good in a number of steps in their value chain: feedback from potential buyers, existence and abilities of in-house or outsourced designers, ability to convert designs into products, and ability to market and sell innovative products. This makes the question of finding evidence as to where manufacturers perceive their strengths and weakness in the different steps. A managerial implication is that managers will be able to focus on where they can influence internal and external process to improve product design, vis-à-vis products from other countries, given that the consumers’ expectations have changed owing to experience with goods made in other countries or at least designed by multinational companies and also owing to advertising.MIGM intends to carry out research on perceptions on design in India in relation to manufacturing.