Singh, Siddharth S.
Siddharth S. Singh is an Associate Professor of Marketing at the Indian School of Business. Dr. Singh heads the doctoral programme at ISB, called the Fellow Programme in Management (FPM), as its first Director. Know More
Areas of expertise: Marketing related topics such as marketing strategy, online customer communities, marketing analytics, customer equity/customer lifetime value, product returns, loyalty programmes, database marketing, and market segmentation etc.