Case Study in Focus


Reboot Systems' Refurbished Computers: A Frugal Solution for Digital Divide

  
Author: Raghavan, Srividya. 

 
Abstract:

In a quest to organise the unorganised secondary market for used computers, a team of three entrepreneurs attempted to develop a viable plan in a typical emerging market context. Identifying e-waste management problems and the digital divide as overarching social issues, they identified a potential market for empowering consumers through affordable access to information technology (IT) by re-harnessing the potential of used computers. In doing so, they identified emerging market characteristics through micro and macro analyses of the environment and the IT industry. Learning

Objective: 

The key objectives of this case are as follows:
  • To enable an understanding of the characteristics of an emerging market from macro (environmental) and micro (industry specific) perspectives.
  • To enable an appreciation of opportunity identification and improvisation in emerging markets.
  • To enable an understanding of the role of a vision and mission strategically aligned with corporate social responsibility in accomplishing social and business objectives.
  • To understand the need for frugal innovation compared to "jugaad" innovation (making do with available resources).
  • To understand how sustainability and competitive advantage can be built from a social and a business perspective.

Get access to the full study here

About the Study:

Srividya Raghavan prepared this case solely as a basis for class discussion. This case is not intended to serve as an endorsement, a source of primary data, or an illustration of effective or ineffective management. 

Also read: The Growing Relevance of Reverse Logistics in India | Fighting Fraud in the Reverse Logistics Boom | Institute in Focus | Reverse Logistics: Imperative for Green & Smart Business