TriSEP 2016 (Tri- Student Exchange Programme)
The Tri-Student Exchange Programme (TriSEP), a three-week entrepreneurial exchange immersion programme, is a novel idea conceptualised by Dean Rajendra Srivastava and designed and executed by the Student Engagement & Applied Learning (SEAL) department at ISB.
The first TriSEP Immersion Programme was a collaboration between ISB, National University of Singapore and Tsinghua University in Beijing. Titled the Asia Innovation & Entrepreneurship Immersion Programme (AIEIP), it brought together 60 bright students from the three participating schools on a three-week exploration of this theme.
They embarked on what was not just a physical, but a mental trek through ideas, innovations, plans and strategies in three different geographies. The programme helped students explore mindsets beyond borders and cutting-edge innovations at the startup stage. A first-hand experience of the challenges and problems entrepreneurs encounter in business, the similarities and disparities in each country, and how they are tackled formed the crux of this learning experience.
The participants were taken on a tour of startup ecosystems across India, Singapore and China, spending a week at the campuses in each country. Through this immersive experience, which was intended to be both informative and enjoyable at the same time, they gained valuable insights into the startup landscape in Asia. While the NUS portion of the programme focused on entrepreneurship, incubation, design thinking and pricing, the sessions at Tsinghua University concentrated on the concepts of entrepreneurship, acceleration and scaling up. At ISB, the focus of the programme was on innovations, challenges and strategies that have helped companies become successful.
The programme was an amalgamation of classroom seminars and field visits to innovation centres, incubators, design labs, accelerators and startups. Visits to the Impact Hub in Singapore, Zhongguancun Innoway in Beijing, and Microsoft India Development Centre and T-Hub in Hyderabad put participants right in front of founders, mentors and angel investors to get a peek into their minds and their entrepreneurial motivations. Participants gained valuable insights from regular guest speaker sessions and interactions with alumni entrepreneurs, incubators and startups.
The key takeaways from each of the three campuses are as follows:
1) How to ideate and enter the market
2) Forming a business plan
3) Business plan feasibility matrix
4) Presentation of plan to jury
1) SPRINT thinking
2) Bringing proof of product to market
3) Government involvement for the growth of startups in China
4) Presentation of conceptual app to jury
1) Innovation and disruption
2) Creative destruction
3) Intellectual property, related case studies and battle to protect ideas
4) Company visits based on innovation
The product ideas that emerged from the programme ranged from FinTech, healthcare and consumer lifestyle gadgets to social entrepreneurship and community integration.
Sanjnaa Ramanan, a student of ISB YLP 2014, said, “The coming together of various cultures inspired diverse thought processes and delivered different perspectives on global entrepreneurship. This diversity manifested itself in a flurry of ideas and approaches to problem solving.” She added, “The curriculum was comprehensive and well-tailored to provide holistic knowledge on the subjects of entrepreneurship, emerging markets, technology and business. The students walked away with a sense of purpose and renewed determination.”
TriSEP’s inaugural programme was a success. The SEAL team from ISB is already in talks with top universities in other countries, such as Korea and Japan, to discuss prospective immersion programmes. ISB is also aiming to take the concept beyond the borders of Asia to the Western world.