corporate sponsorship

Corporate Sponsorship

In today's dynamic and competitive global market, it has become increasingly difficult for companies to retain their top talent.

Employee engagement is now an integral part of organisational growth plans. No longer are employees satisfied by monetary compensation. Employers are adapting to meet aspirations and seeking to acquire & retain talent. Meeting employee needs lead to happier employees, which in turn leads to increased performance.

Sponsoring high-potential employees for the ISB's PGPMAX will help organisations demonstrate their commitment to employee career development.

Benefits of Sponsorship
Sponsorship Procedure

Benefits of Sponsorship

There are several benefits of sponsorship for the employer as well as for the employee.

Benefit to employers:

Retain and motivate high performing employees – reduces cost of hiring, training and lost productivity during the learning phase for new employee.
Upgrade skills of high performing employees to enable greater performance in senior roles.
Improve attraction of new talent since a sponsorship policy signals organisation’s commitment to individual employee’s growth.
Employees participate in the programme while continuing to work and hence they are able to immediately apply what they have learned in the classroom within their organisations.
Sponsorship can be used to reward exceptional performance and target employees for career advancement increasing employee loyalty.

Benefits to employees:

The programme is specifically designed for senior executives to help them boost their contribution to the organisation’s growth.
Easily upgrade skills to perform better in the new roles which will help accelerate their growth and performance in the organisation.
Employees can signal commitment to the current organisation, which is a critical factor in today’s competitive environment.
Solve the challenge of time away from work and the financial cost of education.

Sponsorship Procedure

Employees can revitalise management by applying the strategies and insights they learn in the programme so sponsoring an employee to the programme can be very beneficial to the company. Here are details on sponsorship:

The sponsored employees must undergo the usual selection process.
A sponsorship commitment provides an additional input to the programme office indicating that the employee is a high performer and is valued by his/her employer.
To sponsor an employee, a letter of support needs to be sent to the PGPMAX Office. The format of the letter of support can be downloaded from the application portal.
The letter of support can be submitted either with the application for admission by the applicant or after the applicant has been admitted into the programme.
It is advisable to submit this letter of support along with the application material, as it signals the employer’s faith in the competence of the sponsored employee.
To discuss this further, or to obtain a copy of our brochure, please contact our Programme Office.